The business was struggling with its retail-online balancing act in 2008 when the New York Times ran a review of the scanning service in August of 2008. Yahoo! placed the story on its home page for a while and traffic was so heavy that ScanMyPhotos.com's servers froze. Orders poured. "That changed our business forever," Goldstone said. From that time on, the company used the ScanMyPhotos.com name, even though the shop still had the 30 Minute Photos Etc. sign on the building.