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Thursday, March 18, 2010

Kodak unveils new “emotional technology” in kiosks

Eastman Kodak Co., Rochester, N.Y., introduced a series of new features and enhancements to its KODAK Picture Kiosk software, including a number of industry firsts, at PMA 2010.





The new features are designed to inspire consumers to create something truly memorable with their most important photos easily and in minutes, through highly-profitable premium at-retail photo products. Utilizing Kodak’s proprietary materials and digital image science, these unique-to-Kodak features are compatible with KODAK Picture Kiosk G4 series – the majority of the KODAK Kiosk fleet.

KODAK Picture Kiosk Software v4.0 now debuts Kodak’s Video Snapshots, a first-of-its-kind video-to-still capture application at retail that allows consumers to easily select individual pictures of that “perfect moment” from video clips shot with digital still and point-and-shoot digital video cameras. Other industry firsts include Kodak’s Pet Eye Retouch, Kodak’s Facial Retouch and true one-touch premium products. In addition, onboard workflow enhancements in KODAK Picture Kiosk Software v4.0 make it faster and easier than ever to create popular premium products such as photo enlargements and collages, as well as KODAK Picture CDs, and Photo Books, making this Kodak’s most powerful software release for its kiosk fleet ever, the company says.

New features of KODAK Picture Kiosk Software v4.0 solve real problems for consumers and retailers:

Kodak’s Video Snapshots feature lets consumers review and select individual frames from their video files, convert them into still images, and then use them to create prints, collages, greeting cards, photo books and calendars, or store them on a CD making them easier to share and relive. The simple user interface is quick, easy and fun. Kodak’s Video Snapshots will support video formats of top brand digital still and point-and- shoot digital video cameras, including the newest HD models. With consumers in the United States alone shooting more than 4 trillion video frames annually, this presents an enormous opportunity for retailers.

Kodak’s Pet Eye Retouch allows these consumers to fix the very common and problematic pet eye glare caused by flash photography of their furry companions. Consumer research shows that 65 percent of consumers were likely to use this feature, and remarkably, 28 percent would be willing to change where they print to get it.

Kodak’s Facial Retouch Feature smoothes wrinkles, diminishes and/or erases blemishes and improves skin tone for more perfect photo keepsakes at the touch of one button. This technology was successfully tested and launched with major European retailers and is now available to all Kodak retail partners around the globe.

The new Software v4.0 also gives consumers using the KODAK Picture Kiosk the ability to access the photos they have stored or shared on the KODAK Gallery, Facebook and Picasa Web Albums, and easily use them to create photo keepsakes in minutes right in the store. With more than 475M active consumers in 180 countries and more than three billion photos uploaded each month to these sites, the software offers retailers a huge opportunity to market their unique in-store services to these users.

Designed to help consumers become aware of the powerful new sharing solutions, and retailers to increase market basket opportunity, the new software now offers a complete suite of merchandising tools. Fresh, lively welcome screen messaging offers ideas for new projects right from the start, and the intelligent one-touch premium upsell feature creates animated product suggestions using the consumer’s own images, allowing her to purchase an additional product instantly with the touch of one button.

In addition to exciting new features, KODAK Picture Kiosk Software v4.0 requires fewer consumer touches, writes KODAK Picture CDs up to 33 percent faster, and creates KODAK Photo Books faster and more easily than with previous generation solutions. This translates into less queuing, improved customer satisfaction and more profit potential per minute.

CLICK HERE TO WATCH KODAK VIDEO

Visit 30 Minute Photos Etc and ScanMyPhotos.com for complete details and to use the new Kodak Picture Kiosks

Source PMA, via Kodak
Scan Photos, 35mm Slide and Negative Scanning, Photo Restoration, Digital Printing - ScanMyPhotos.com