Saturday, January 30, 2010

No Super Bowl and Winter Olympics TV Ads From


Irvine, CA – joins innovative marketing veterans such as PepsiCo Soft Drinks, General Motors and FedEx; all have chosen not to take out expensive Super Bowl ads. In the case of, the international online photo imaging and scanning company will instead concentrate on connecting directly with potential customers through social media channels. announced it would not premiere any television spots during either Super Bowl XLIV, which airs on CBS Sunday, Feb. 7 from Miami, or the Winter Olympic Games. NBC’s broadcast of the 2010 Olympics in Vancouver begins on February 12.

Since the retail and online photo imaging company’s approach is super affordable prices, there simply is no media budget available to position the message and build its brand for super-fast photo scanning during these two mega-events.

"While it is every entrepreneur’s dream to leverage its brand and get in front of the massive Super Bowl and Olympic Games’ audiences, we simply can't afford to shift our strategy from super affordable photo scanning to invest in these leading sporting events. By not spending millions of dollars on these ads, we are able to retain our price of $64 to scan 1,000 photos and our most popular fill-the-box prepaid scanning service [includes free S&H to scan upwards of 2,000 photos for just $149.95]. We don’t want to pass the bill onto our customers. Instead of television commercials, will use social media sites to engage the nation’s picture-takers. We will continue using and Blogger to provide photo deals and photo tips [,]. The savings by not advertising on the Super Bowl and Winter Olympics are returned to our customers through transparent and super-low prices," explained Mitch Goldstone, president & CEO,


A menu of hundred’s of photo imaging services are featured on the Web site, including photo, slide and negative scanning, Kodak-quality photo reprints, photo greeting cards, custom picture memory albums, Kodak Picture Movie DVDs and photo restoration services. is a well-known leader in the photo imaging industry. Founded in 1990, trusts Kodak technology to professionally scan tens of millions of images to enable families to save and share generations of photo memories. A New York Times article said that " service could turn out to be the best [$64] plus shipping you'll ever spend."

More info, please visit:

Follow us on Twitter

Thursday, January 28, 2010 Party at SkyLofts Suites at MGM Grand Hotel and Casino in Las Vegas

Click here to join in the adventure. Use access code: "vegas2009" to view video.

How takes care of its employees at the SkyLofts Suites at the MGM Grand in Las Vegas during one of our regular company adventures.

Wednesday, January 20, 2010

Why the credit card industry does better when their customers are doing worse

Since 1990, I have owned and operated a photo imaging business in Irvine called 30 Minute Photos Etc. and now Times are tough for a lot of retailers just like they are for a lot of our customers. But it’s not just the economy that make times tough for retailers and our customers. It’s the credit card industry.

The credit card business is designed to do better when Americans are doing worse. Visa, MasterCard and their bank partners are arbitrarily raising interest rates on existing credit and debit card, raising credit card late fees, and even charging interest on credit card debt that is paid on time.

But what actually cost consumers more is the huge, hidden fees on every credit card transaction known as interchange that is passed through to customers in the form of higher prices. Two dollars out of every $100 spent in the U.S. in stores and gas stations goes to pay interchange also known as swipe fees whether the customer uses plastic or not.

But it’s not just credit card hidden fees that are skyrocketing, debit card fees are also rising. As Andrew Martin wrote in “The Card Game – How Visa, Using Card Fees, Dominates a Market” in the New York Times on January 5, 2010, Visa pushed signature debit over PIN debit starting in the early 1990s because they could charge 13 times the fee for signature debit than they could for PIN debit – even though PIN debit is the more secure choice for the customer and less prone to ID theft.


That’s right. Visa decided to push signature debit even though it compromises cardholder security compared to PIN debit just to make more money for its member banks. Visa and MasterCard also have rules that prohibit merchants from telling customers that they are paying inflated fees at point of purchase due to swipe fees. Visa and MasterCard partner banks won’t disclose on their customer’s monthly card statements how much these fees cost them either. And merchants are prohibited from discounting the price for customers who pay by cash, checks, or lower cost debit, such as PIN.

It’s outrageous behavior like this by Visa, MasterCard, and their partner banks that led me to become the lead plaintiff in what may be the largest class-action antitrust litigation in U.S. history, one designed to help rein in the credit card industry.

Interchange fees were designed 40 years ago to cover the costs for manual credit card imprinting (remember carbon copy receipts?). Today, technology and other efficiencies have made credit card swipe fees all but unnecessary. There are no interchange fees when using store gift cards or writing checks – but due to unbridled market power of Visa, MasterCard and their partner banks there are still interchange swipe fees.

Ten years ago, when my company first started using digital scanning, it cost $5 dollars per photo because the process was so expensive. Today I charge 5 cents because the process has never been cheaper. Unlike the credit card industry, I operate in a free market. Even if I tried to charge $5 for digital scanning like ten years ago no one would pay it – they just go down the street to the next guy with a digital scanner.

It has never been cheaper to swipe a credit or debit card. But unlike the market for digital scanning – or for that matter gas, groceries, and all other retail goods and services — there is no competition down the street to lower the cost of card transactions. Visa and MasterCard control 80% of the card market and their respectively card networks set the price. That’s why credit card swipe fees, unlike retail prices, are the same in all fifty states. No wonder the cost of swipe to consumers has tripled since 2001 to $427 per average household.

Every other economically advanced country has either reformed interchange or is in the process of doing so. But largely because of the power of the credit card industry in Congress, Americans pay the highest credit and debit card swipe fees in the world. We pay four times what Australians pay for the exact same set of credit card goods and services. So write your congressperson, write your senator, and tell them that you want them to put out the fire that is burning a hole in your pocket.

How to recover lost photos

Click here for more help.

While it's never good news to discover that your computer has "crashed", it is an unfortunate reality — once in awhile. That said, it's a topic that we must address. As frustrating as this can be, there's some sleuthing that may recover lost photos and other data.

If you think you've lost photos because your computer hard drive crashed, check to see what, if anything else, has been damaged. You will probably need to purchase a new hard drive and install it or get it installed together with the software you need. Please read on and follow the recommended procedure to recover your photos.

Camera Card
If you lose your photos from flash memory, such as camera cards and USB “thumb” drives, you may still have a chance at digital photo recovery. If you have lost photos, stop using that card or drive immediately. In many cases, relatively low-cost software wwill be able to recover accidentally deleted photos. Of course, photo recovery will not be possible if new photos have replaced the accidentally deleted photos on the memory card. If you have reformatted your camera card, photo recovery will be more difficult, but may still be possible.

If you are having troubles reading your camera card in the camera, try reading the camera card in a PC. It may be that the more sophisticated PC operating system will be able to recover the photos. PC-based recovery software may also be able to help if the structure of the file directories has become corrupt.

If you are having difficulty with a camera card or USB drive, you may want to replace it before it completely fails.

Hard Drive Crash
If you lose photos because your computer hard drive has crashed, here are the steps you should follow to restore your backup collection to your new hard drive or computer:
Check to see if anything else on your computer has been damaged, and then get a new hard drive installed together with any software you need.

Check to see which photos are missing. It's possible that your entire collection will need to be restored from your backup.

Set up your backup external hard drive or insert CDs and DVDs, and copy your photos back to your new hard drive.
Check your photo folders to see that all photos have transferred properly. You can do this by checking that both the number of files and the total amount of storage in your photo folders is the same on your backup disc as on your computer hard drive. The easiest way to find this out using Windows Explorer is to:

Right click on the folder name
Then click on 'Properties'
Check the size of all the files combined in the folder in bytes as well as by the number of files.
When Backups Don't Work

If your backups fail for some reason, and your hard drive is unreadable, you will need to resort to a commercial service. It will, most likely, be successful in recovering some data from your damaged hard drives. Unfortunately, these services can be expensive - ranging from $500 to $2000 or more. Unfortunately, they're not always able to recover your photos or the organizational structure from badly damaged disks. If you can't get a recommendation from a friend, check for "data recovery" services in your local yellow pages or on the web.

Virus Attack
If you lose photos because of a virus attack, here are the steps we recommend that you follow. If you're uncomfortable following these steps, ask a trusted friend who is knowledgeable about computers to help you, or call a commercial computer support service.

Disconnect any external hard drive and run your anti-virus software on your computer. Make sure the software is up-to-date.

If you have a backup on an external hard drive:
Connect the drive to your computer and run your anti-virus software on that drive.
Copy your photos from that drive back onto the internal drive of your computer.
If you have a backup on CDs or DVDs, copy your photos from them back to your computer hard drive.
Check your photo folders to see that all photos have been properly transferred. You can do this by using special comparison software or by checking that both the number of files and the total amount of storage in your photo folders is the same on your backup disc as on your computer hard drive. The easiest way to find this out using Windows Explorer is to:

Right click on the folder name
Then click on 'Properties'
Check the size of all the files combined in the folder in bytes as well as by the number of files.


Monday, January 18, 2010

The American Red Cross: Thank You For Your Support

Very nice and immediate letter from The American Red Cross we just received upon receiving our donation from for Haiti Relief.

Thank you for your generous gift to the American

Red Cross in response to the earthquakes that devastated Haiti on January 12, 2010. Your gift makes it possible for the Red Cross to provide comfort and hope to disaster victims across the affected region, helping to meet critical needs such as for shelter, food, relief supplies and other emergency assistance.

The American Red Cross works to improve the lives of vulnerable people in Haiti and
around the world. We speed relief to disaster survivors and help communities to prepare for the next emergency. We lead programs to prevent deadly diseases such as measles, malaria and HIV/AIDS. We reconnect families separated by crisis or conflict, and promote understanding of the global humanitarian principles that guide our work. Each year, the American Red Cross and our Red Cross and Red Crescent partners worldwide improve the lives of millions of people. Please continue to visit us at for the most current disaster updates and information about our programs worldwide.

Your generous support means the most to the people who rely on the Red Cross to help them through some of the most difficult times of their lives. Our work can only be accomplished because of compassionate donors like you.

Once again, thank you for your support.
Sincerely,American Red Cross


Sunday, January 17, 2010

International Response Fund

Since its founding in 1881 by visionary leader Clara Barton, the American Red Cross has been the nation's premier emergency response organization. As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering.

Click here for more info and to donate to the American Red Cross

Friday, January 15, 2010

CES: Top 5 CES trends (via CNET)

CES 2010 was full of the usual electronics wonderment, but some trends were more frequent or more prominent than others. We took a gander about the show floor and tallied up the five top trends from the show.

Thursday, January 14, 2010

Digital Imaging Glossary of Terms

Helpful Digital Imaging Glossary of Terms

An implementation of OLE (object linking and embedding) developed by Microsoft that allows the user to see desktop applications in a web browser.
Adaptive Compression
A type of compression software commonly used to back up files. The method of compression changes with the type of file and is not recommended for photographic images because it may destroy the original data.
Addressable Resolution
The maximum resolution of any device. The finite number of pixels that any imaging device is capable of creating, manipulating,
or imaging.
Adobe Acrobat
Adobe’s software application for creation and viewing of Portable Document Format (PDF) files that can display a document as it was originally designed without having the particular software or fonts used to create the file.
An electronic signal, tone, or other measure that is continuously variable in its level as opposed to the discrete steps or levels of digital data.
An inexpensive local-area network (LAN) architecture that is built into all Apple Macintosh computers and printers. Apple- Talk supports Apple’s "LocalTalk" cabling system as well as Ethernet and IBM Token Ring. It can connect Macintosh computers and printers, as well as PCs that are equipped with special AppleTalk hardware and software.
In digital graphics applications, unwanted visual anomalies or defects generated by an input or output device or software operation that degrades image quality.
Artist’s Proof
One of a small group of prints set aside from the edition for the artist’s use. Sometimes a number of printer’s proofs are done for the printer’s use.
A high-capacity network connecting subnetworks.
Background Processing
Running applications behind others in a multi-tasking computing environment. The overall performance may be reduced due to the multiple allocation of computer resources.
Patterned stripes on a print that create harsh, well-defined transitions between different ranges. Generally caused by insufficient color or gray-scale ranges within the output device’s image processor, or by insufficient information contained within the original scan.
The capacity a network or data connection has for carrying data. For analog transmission, bandwidth is the range between the upper and lower transmission frequencies in a given range. It is measured in cycles per second or hertz (Hz). For digital transmission, bandwidth is measured in bits per second (bps), and the larger the bandwidth number, the faster the digital transmission.
Base Resolution
The Photo CD image resolution (512 x 768 pixels) that is formatted for display on current consumer televisions.
Base x4
The 1,536 x 1,024 pixel image that is scanned and stored on a Photo CD.
Base x16
The 2,048 x 3,072 pixel image that is scanned and stored on a Photo CD.
Base x64
The maximum resolution image file that is available on Pro Photo CDs. This 4,000 x 6,000 pixel image produces a 72 MB file.
BASIC (Balustrade Image Sensor)
A specific type of image capture sensor or CCD that can capture high-quality digital images with a single chip.
Basic Input Output System (BIOS) A file that defines system control for a computer and facilitates the existing input and output connections between the keyboard, monitor, and other devices.
Batch Processing
A method that allows for the repetitive processing groups of data or several digital files by executing only one command.
Baud Rate
The number of voltage or frequency changes made per second on a communication line measured in bits per second (bps).
A bit is a binary digit. This is the smallest piece of binary information used by a computer.
Bit Depth
The maximum number of bits that are used to define a pixel, a measure of the defined brightness range, the color depth or pixel values for a digital image, or the number of possible colors or shades of gray that can be included in an image.
Bitmap (BMP)
A rasterized graphic image formed by a rectangular grid of pixels or dots.
Bits Per Second (bps)
A measurement of data transmission speeds. As the name implies, bps is the number of bits that pass a certain point in one second.
Printing term referring to an image or inked area that extends beyond the trimmed edge of the page.
A visual effect caused by overexposing an image sensor to too much light resulting in a leakage into adjacent photo sites. This "digital overexposure" can cause distortions of the subject and/ or color.
The overall intensity of an image. The lower the brightness value, the darker the image; the higher the value, the lighter the image. See Chroma.
Cable Modem
A device that allows the connection to a network over the coaxial cable of a cable television network. Cable modem speeds can range from 500 Kbps to 10 Mbps.
A bank of high-speed memory set aside for frequently accessed data.
CAD (Computer-Aided Design)
The application of computers in the design process.
Calibration Bars
A strip of color/tonal values used to check quality on a negative, proof, or printed piece.
Digitally acquiring image information with a device such as a scanner or digital camera.
The container for inks in inkjet printers. "Chipped" cartridges have electronic chips on them that can prevent refilling.
"Unchipped" cartridges can be reused, or used with inks other than those of the manufacturer.
CCD (Charged Coupled Device)
A light-sensitive device that collects electrical charges in a potential well proportional to the incident light. The charge is then read out digitally.
CD (Compact Disc)
The original standards for compact audio discs now refer to any 4.75-inch optical disc, which can store data in various forms.
CD-I (Compact Disc Interactive)
A CD-ROM format that holds audio, MPEG video, digital data and still graphics allowing a user to interact with the content on the disc by use of a mouse or other pointing device.
CD-R (Compact Disc Recordable)
A format that allows CD writers to record data to a blank CDROM disc.
CD-ROM (Compact Disc Read-Only Memory)
A storage medium using CDs to hold computer data. A CD can hold about 650 MB of data, or about 300,000 pages of text.
A positive film image; multimedia technology of Microsoft that acts as an interface to DirectX, using a set of XML tags.
Client-Server Network
A network in which the processing responsibilities are split between the server and the client.
A condition where all values lighter than a specific tone are converted to white and all values darker are converted to black. Also, the loss of visual information caused by too little contrast, in which certain gray scale values are lost or compressed either into the range of pure white or pure black. This is usually
an unwanted effect.
Copying pixels of data to new spatial locations in an image; computing systems based upon IBM design using Windows operating systems.
CMY (Cyan, Magenta, Yellow)
The three primary colors of the subtractive color model, used in color printing. In theory, the combination of pure CMY inks produces black; in reality, black must be added to produce a full color gamut.
CMYK (Cyan, Magenta, Yellow, Key (Black)
Cyan, Magenta, Yellow, and Black (or Key) are the four colors used in process-color printing.
The process of treating a media or substrate to accept inkjet inks. Also, a thin covering that provides protection from UVinduced fading, smudging and fingerprints, which may or may not improve the permanence of the print because most fading is due to visible light.
Visual perception created when light of varying wavelengths in the region of approximately 400-700 nm is detected by the receptors of the eye and processed by the brain.
Color Balance
The ability to reproduce all of the colors in a scene within an acceptable standard.
Color Calibration
Software and/or hardware that adjusts and coordinates colors between two or more digital devices. Color calibration systems commonly compare device color profiles and translate one color model into a device-independent language.
Color Cast
An unwanted tint of one color in an image. This can occur due to an input or output device, or lighting conditions.
Color Compression
Shrinking the color gamut of an original to the color gamut a device can represent or reproduce.
Color Correction
The process of adjusting an image to correct for color imbalances or for the characteristics of the chosen output device.
Color Curve
A graphic mechanism for displaying color measurements and for making color changes to an image. User adjustments to the angle and slope of the curve implement color changes to one or all of an image’s color channels.
Color Electronic Prepress Systems (CEPS)
A digital system used to prepare color images for mechanical printing. Usually this includes separation of the color image to
Color Management
The process that helps overcome variations in color reproduction workflows by creating data files that describe the unique characteristics of individual digital devices. The result enables color matching between devices, including from monitor to print, between an original photograph and a digital file, and even between two prints created on different media with different inks. The four stages of color management are consistency, calibration, characterization and conversion. See Profile.
Color Management System (CMS)
A combination of software and/or hardware devices used to produce accurate color results throughout a digital-imaging system.
Color Space
A three-dimensional mathematical model that includes all possible colors. The parts of the visible spectrum that can be reproduced, such as RGB for computer monitors, CMYK for print and web safe index colors for the Web.
Color Temperature
A scale used to refer to the visible energy system of various light sources. The scale uses degrees Kelvin as a measure of the mixture on a scale from red to blue-white. Daylight = 5,500 Kelvin, a blue-white color. The tungsten in a light bulb produces approximately a 3,200 Kelvin, an orange color.
Color-Matching Function
The amounts of three primary stimuli required to match equal radiant power at each wavelength.
Compact Flash
A non-volatile type of storage media using flash memory technology (see Flash Memory) that is used with some makes of igital cameras and portable computer devices.
The process of removing irrelevant information and reducing unneeded space from a file in order to make the file smaller. Compression can cause losses and distortion, depending on the method. The two types of compression schemes are lossy and lossless.
Ensuring the device in a color workflow, such as a monitor, scanner or printer is able to reproduce color consistently. The first step in the color management process. See Color Management.
Continuous Tone
An image that consists of a visually infinite tonal range of colors or gray values. Value changes appear as a continuous gradient. For printing purposes, continuous-tone images are converted to dot patterns (halftones).
Tonal gradation between the highlights, midtones, and shadows an an image. High contrast implies dark black and bright white. Medium contrast implies a good spread from black to white, and low contrast implies a narrow spread of values from black to white.
Text, graphics, pictures, sound or video or other information stored and arranged in an orderly manner.
Database Management System (DBMS) The system that controls the organization, storage, and retrieval
of fields, records or files from a database.
The process by which the full data content of a compressed file is restored.
Delta-E is used to describe (mathematically) the distance between two colors. To calculate the Delta-E of any two colors, you need to know their LAB values. Once you have these values, all that you need to do to calculate Delta-E is to calculate the distance between the two points in the LAB color space.
An instrument used to measure the optical density of a transmitting material, or the negative log of the reflectance of a reflecting material. They do not measure color, but rather indicate the percentage of a given area that is covered by halftone dots in density units or percentage dots. Densitometers are widely used in the graphic arts and photographic industries to ensure consistency and for process control. See Density.
Density (Optical Density)
The degree of opacity of an image; a measure of reflectance or transmittance equal to log10 (1/reflectance) of log10 or (1/transmittance); he ability of a material to absorb light - the darker it is, the higher the density. Density measurements of solid ink patches are used to control ink on paper. See Densitometer.
Device Dependent Color
A color space that is unique to a specific device and its colorrendering capabilities.
Device Profile
Mathematical equations or look-up tables used to transform from a common color space to the specific color space of a device.
Device-Independent Color
Color specifications that are based on an independent color model rather than the gamut of an output device.
A single character in a data system.
Type of data consisting of (or systems employing) discrete steps or levels, as opposed to continuously variable analog data.
Digital Audio Tape (DAT)
A recording format that stores data in digital form on magnetic tape. DATs are used for backup and archival storage but are too slow in access time for normal operating purposes.
Digital Camera
Any camera system that is capable of capturing image data into a digital file.
Digital Photographic Printing
Any of a number of printing devices that expose photographic paper to LED, laser, or CRT light sources using a digital data input and pixel-by-pixel exposure.
Digital Printer
Any device that is capable of translating digital data into hardcopy output. Typically refers to one of the digital output technologies, such as inkjet, electrostatic, thermal transfer, or laser photoprinting.
Digital Signal Processor
A special chip created for high-speed data transmission and manipulation particularly in communications, graphics, and audio-intensive applications.
Digital-to-Analog Converter (DAC)
A device that converts digital data into analog signals so the data can be retrieved from a digital device.
Convert analog signals or images to digital values.
Direct Memory Access
The ability to transfer data from a storage device to memory without going through the processor.
Direct-to-Press Printing
The printing process that allows for the elimination of film separations from the printing process.
The term is short for electronic commerce, conducting business or transactions over the Internet.
Effective Resolution
The final appearance of a scan that has been enhanced to produce more data than the scanner can record. This is done by interpolation.
EGA (Enhanced Graphics Adapter)
A display mode defined by 640 x 350 pixel resolution and 16 colors.
EIDE (Enhanced Integrated Drive Electronics)
A hard drive controller with 32-bit transactions and in some cases direct memory access.
Eight-bit (8-bit) Color
Each pixel has eight bits assigned to it, providing 256 colors or shades of gray. A grayscale image is an example of 8-bit color.
The act of encoding a file through use of software programs so that others may not gain access to its content.
EPROM (Erasable Programmable Read-Only Memory) A storage device that uses electric charges stored in an isolated MOS transistor to simulate data that can be stored for as long as 10 years, can be programmed, and erased.
EPS (Encapsulated PostScript)
A graphic file format used to describe an image in the PostScript page description language denoted by file extension .eps.
Error Diffusion
A printing technology that uses random dot placement to achieve optimal results.
A standard for data communications and networking that allows for transfer rates up to 100 Mbps using coaxial, fiber-optic, or cabling similar to telephone line.
Extended Graphics Array (XGA)
An IBM standard display mode providing 1,024 x 768 pixels of spatial resolution and 256 colors.
Extensible Markup Language (XML)
A subset of SGML whose objective is to enable SGML to be served, received, and processed on the Web just as HTML.
Fast Ethernet
100 Mbps Ethernet.
File Format
The particular arrangement of digital information that is saved from an application program for a specific use.
Film Terms
The processing transforms used in some scanner systems to compensate for different film characteristics.
Film Writer (Recorder)
A device used to record digital images onto photographic film.
Functions found in most image-editing applications that use algorithms to modify digital images by changing the values or arrangement of specific image areas.
A security system that prevents unauthorized access to resources or information on a network from being passed on to another network.
A high-performance serial bus standard developed by Apple and Texas Instruments that includes transmission speed scaleable from 100 to 400 Mbps, is a hot swappable connection, and allows for up to 63 devices to be connected at once. FireWire is Apple’s version of the IEEE 1394 standard.
Software programs stored in a computer’s read-only-memory (ROM) that are permanent and cannot be changed. Such programs re associated with functions like the boot-up process.
FITS (Functional Interpolating
software technology that allows the user to edit very large image files in near real-time by accessing only the image data being edited.
A file format used for the delivery of vector graphics and sound over the Internet.
Flash Memory
An EPROM module that has fast access and can be erased.
Flash Pix
An image file format developed and supported by Eastman Kodak, Microsoft, Hewlett-Packard and other companies. This format uses FITS (see FITS) technology to facilitate the transmission and manipulation of large image files.
Any given typeface containing all of the numbers, letters and symbols.
A printer’s print area, or a media/graphic’s width. "Medium format" is generally 11 to 24 inches in width, "large (wide) format" is generally larger than 24 inches in width; and "grand format" is usually larger than 72 inches in width.
Four-Color Process
The use of cyan, magenta, yellow, and black dots to simulate a wide variety of colors.
Frequency Modulation (FM) Screening
A halftone screening method in which all halftone microdots are the same very small size, but their average number per surface area, or frequency, varies according to the tone value to be
FTP (File Transfer Protocol)
A client-server protocol that allows file transfer over a TCP/IP network.
Full Bleed
A printing term used when an image or inked area extends beyond the edge of all four sides of the printed piece.
A measure of the amount of contrast found in an image according to the slope of a gradation curve. High contrast (steep curve) has high gamma and low contrast (shallow curve) has low gamma.
Gamma Correction
The nonlinear tonal correction editing of an image’s gamma curve. This is typically used to manipulate image shadow detail and lighten the image without washing out the highlight areas.
GCR (Gray Component Replacement)
The process of removing areas of overlapping cyan, magenta, and yellow inks and replacing that amount with black ink in the black separation. Compare to UCR.
Generation Loss
The loss of image quality or data as the image is reproduced multiple times.
The effect of changing an object’s level of opacity in imageediting software.
GIF (Graphic Interchange Format)
An image format type generated specifically for computer use. Its resolution is usually very low (72 dpi, or that of your computer screen), making it undesirable for printing purposes.
Gigabit Ethernet
1,000 Mbps Ethernet.
Gigabyte (GB)
A unit of memory or file size that equals 1,024 megabytes.
Global Color Correction
A color correction in a digital image that affects the entire image.
HDTV (High-Definition Television)
A video signal that will resolve 1,125 lines in the USA and be capable of receiving digital video broadcasts instead of the current analog broadcasts with the current analog NTSC signal.
Hertz (Hz)
A unit used to measure the number of waveforms per second.
Hot Filter
An infrared cutoff filter that is placed in front of CCD chips to remove the infrared radiation to which the chips are sensitive.
Hot Swap
Standards for input and output devices (i.e., USB) that allow computers to automatically recognize them without rebooting.
HPGL (Hewlett-Packard Graphics Language)
A graphics language used by HP printing devices for printing and storing graphics files.
HSB (Hue, Saturation, Brightness)
A color model in which numerical values describe hue, saturation, and brightness.
HTML (Hyper Text Markup Language)
A computer language using a standard group of tags to tell a Web browser how to display text and graphics.
HTTP (Hyper Text Transfer Protocol) The standards that let users of the Web transfer information in web pages.
A device that connects two or more devices so they may communicate.
ICC (International Color Consortium)
A group of companies in agreement that develop standards defining color and reproduction characteristics of hardware/ software devices and media independent of device-specific characteristics.
Image Enhancement
The processing of an image to improve elements such as color, tonal range, and defects. See custom Photo Restoration services.
Image Pack
A 5- or 6-resolution Photo CD file stored in YCC format.
Image Processing
Any operation that can be performed on digital data to alter its characteristics and thereby the image that it represents.
The ability of a software application to bring in files that are not in its native file format.
The process of positioning pages of a publication into the correct position to ensure proper page order after printing and binding.
Index Color
A subset of colors of a specific color system that defines the palette used in a specific image.
Integrated Circuit (IC)
The building blocks of computer hardware in which transistors are combined to perform a particular function or series of functions on one computer chip.
A communication link in a computer between hardware, software, and the operator.
Interframe Coding
A technique used in compressing motion images that uses similarities between an image frame and a previous reference frame.
A video signal in which two fields, odd-numbered lines followed by even-numbered lines, are interleaved that is common to the NTSC standard.
A set of interconnected networks that forms a global TCP/IP network.
Internet Protocol Security (IPsec)
The encryption of IP packets in an Internet protocol network. It is most suited for a private network not connected to the Internet.
Internet Service Provider (ISP)
An organization that sells access to the Internet.
A process for increasing image size by using nearby pixels to estimate the color for pixels in the new, larger image; any process used to estimate color.
An internal network using the TCP/IP standard allowing the sharing of resources such as printers, files, and storage space on a server.
IP (Internet Protocol Address)
The address of a computer on a TCP/IP network written as four groups of up to three digits separated by periods, e.g.,
A representation of the light sensitivity of an image sensor. The higher the number, the higher the sensitivity to light. Noise may increase as ISO increases.
Magnetic Storage
Any storage medium that uses variations in magnetic polarity to record information.
A selection tool in image editing programs typically represented by animated dotted lines around the selected area.
Maser Photo CD
Scans from 35mm transparencies or negatives produced in the Eastman Kodak PIW 2200 or 1200 workstation. Images are written to Kodak-branded media.
A special effect that can modify images so that only part of the image can be seen, or so that the image blends into the background.
Traditionally, the plate or surface upon which an image is inscribed in order to hold ink before transferring the image to a substrate or paper. In digital terms, the matrix becomes the electronic file located on a computer’s hard drive or stored on a disk or CD. This matrix is made up of binary encoded information that can describe how the image file should appear on the digital raster screen or print.
Matte Finish
A low-gloss finish with very little reflective quality. specializes in Kodak professional Endura matte finish photographic printing.
Mb (Megabit)
A measure of data equal to 1,048,576 bits.
MB (Megabyte)
A measure of data equal to 1,048,576 bytes.
The material to be printed on, such as watercolor papers, canvas, copper, wood veneer, cotton, or plastic. Media and substrate are the most common terms used in digital printing.
Memory Stick
A type of storage media developed by Sony used in some digital cameras and portable computer devices.
A file format that contains both bitmap and vector data that can be used on different machines and in different applications.
The phenomenon that describes the visual match of two or more spectrally different colors under certain viewing conditions but not in all viewing conditions.
A tonal, rather than linear, engraving process. First, the surface of the plate is roughened with a mesh of small burred dots, then the picture is produced by flattening and burnishing selected areas that print as highlights. Mezzotint is making a comeback as a printmaking technique.
OCR (Optical Character Recognition)
The technology used to convert scanned text on printed pages into editable ASCII text.
ODBC (Open Database Connectivity)
A standard for transferring data between databases.
Offset Printing (Offset Lithography)
Currently the most common commercial printing method where ink is offset from the printing plate to a rubber roller, then to paper.
OLE (Object Linking and Embedding)
A standard that provides a software channel for inserting an object into a document that still has a link to its original application.
Lacking transparency or translucence. The measure of the amount of light that can pass through a material. The property of a film that prevents "show through" of dark printing or marks on a substrate (media). The degree to which a material obscures a substrate, as opposed to transparency, which is the degree to which a material does not obscure a substrate.
Optical Disc
A disc on which digital data may be read with reflected laser light that bounces off the surface of the disc.
Optical Resolution The maximum physical resolution of a device.
Optical Resolution
provides better image quality than interpolated resolution that uses software to create additional image information.
The direction that the page is printed; horizontal = landscape, vertical = portrait. OSI (Open System Interconnection) A network model in which peer-to-peer communication is divided into seven layers.
In digital printing technology, to translate information from the computer to an external device, such as a printer or monitor, to print. Also, the visual display of digital information.
The range of color or tone available in the imaging process, or a movable menu of tools or options found in software applications.
Parallel Port
The computer interface that uses a data transmission scheme over wires connected in parallel and is usually found between a computer and a peripheral, most commonly a printer.
PC Card
A storage device with a 68-pin connector containing two rows of 34 pins, used in digital cameras and notebook computers.
A Proprietary file format used with the Eastman Kodak Photo CD system.
PCI (Peripheral Component Interconnect) Bus
A 32-bit local bus standard that supports up to 16 physical slots used to connect peripheral devices to a computer.
PCL (Printer Control Language)
A page description language used by Hewlett-Packard for its inkjet and laser printers.
PDF (Portable Document Format)
A document type created by the Adobe Acrobat Software Application to provide a cross-platform method to transfer information. Text, graphics or PostScript files are converted to PDF format that can be opened on any computer system with the free Adobe Acrobat PDF Reader.
PDL (Page Description Language)
A programming language used to control the formatting and layout of a printed page, e.g., PCL and PDF.
Any external device that may be connected to a computer.
Phase Change Printer
An inkjet printer where the ink starts as a solid but is then heated, liquefied, and sprayed onto a substrate.
A material that emits light when excited by electric charge used in the creation of cathode ray tube display units.
Photo CD
A trademarked Eastman Kodak-designed storage system for photographic images using CD as media.
Photo YCC
A color standard established by Eastman Kodak that is used to define the color space for digital imaging in Photo CD and desktop publishing.
A unit of measurement used in the graphic arts industry that equals approximately 1/6 inch.
A graphic file format used by Apple computers.
A type of colorant consisting of particles made up of many synthetic dye molecules or carbon black; generally more stable than dyes of the same color. Pigmented inkjet inks are credited with better longevity and may have a narrower color gamut.
Pincushion Distortion
The distortion of an image that occurs when the center of the image compresses toward the center, most noticed at the center of the horizontal and vertical edges.
The smallest element of a raster image where brightness or color values have been measured. Derived from pi(x)cture element.
Pixel Depth
The amount of data used to describe each colored dot on a computer screen. For example, monochrome is 1 bit deep, grayscale is 8 bits deep, RGB is 24 bits deep. Images to be printed as CMYK separation should be 32 bits deep.
In printmaking, a surface that has ink on its flat plane as opposed to being engraved or embossed to hold ink.
The glass surface of a flatbed scanner on which reflective art is placed for scanning.
Plug and Play
The ability of an operating system to identify and configure the system to incorporate peripherals.
PMS (Pantone Matching System)
A scheme for representing 3,000 distinct colors by means of a numbering system.
PMT (Photomultiplier Tube)
A light-sensing device usually found in drum scanners. These vacuum tubes are much more sensitive to light than CCD chips.
Portrait (Mode)
The orientation of an image that is taller than it is wide. A setting controlling an output device to properly fit a computer document to the print medium. Vertical.
Clear material applied as a final coat to protect prints or artwork.
The conversion of an image to a more elementary form by reducing the number of tonal values, creating a surrealistic, stark result.
A standard page description language in desktop publishing that describes the appearance of text, graphical shapes, and images as printed or displayed pages in a device-independent way.
ppi (Pixels Per Inch)
A measure of the amount of image information density.
Print Density or Optical Density (OD)
The visually perceivable and measurable absorption of light on the surface of a medium due to the presence of a colorant. OD only measures the surface density of a dry hard copy, not the density of the total amount of ink that was sprayed onto the medium.
Print Service Provider (PSP)
A commercial, digital printing agency or firm that takes an artist’s image file and prints it to the artist’s specifications.
Printer Driver
Printer-specific software that allows a computer to communicate with the printer. See RIP.
Pro Photo CD
Photo CD images scanned on the Eastman Kodak 4045 or 4050 scanner, allowing for an optional Base x64.
A mathematical equation used to transform from one color space to another color space in order to more accurately match the output of devices. In digital printing, generally used to refer to a color profile, especially of a specific piece of equipment (monitor, printer, scanner, etc.) that enables the user to correlate color consistently on various devices. See Color Management.
A prototype that shows the printer and customer what the job will look like after printing, so any necessary changes can be made before the job goes to press.
A standard procedure or a set of procedures with which software and hardware systems must comply in order to be compatible.
RAID (Redundant Array of Inexpensive Disks)
A more fault-tolerant disk storage technique that spreads one file over several disk drives. If any drive fails, the data can be reconstructed from data on the remaining files.
RAM (Random Access Memory)
The standard type of memory in central processing units (CPU) of computers in which data is stored and accessed randomly enhancing storage and access time.
Raster Image
An image composed of lines of pixels in a grid layout or bitmap.
The conversion of vector image information to raster image information.
RC (Resin Coated) Paper
A term used for photographic paper used in most color and some black-and-white printing applications that has a polyethylene coating on each side.
Receptor Coating
A chemical layer adhered to a surface that receives and binds the ink from the printhead nozzle.
The measure of light that is reflected off a surface; varies according to the wavelength distribution of the light.
Reflectance, Specular Mirror-like reflectance. The magnitude of the specular reflectance on glossy materials depends on the angle and on the scattering of the light by an uneven surface.
Reflectance, Total
Reflectance of radiant flux reflected at all angles from the surface, thus including both diffuse and specular reflectances.
Reflective Art
A term that refers to any physical image, be it original art, photo, or printed piece, that reflects light when viewed.
Registration Marks
Guide lines on the sides of each layer of a CMYK separation to ensure proper registration or alignment.
Relational Database
A database that stores data across multiple tables of files that are related by common information in each of the tables of files.
Relief Process
In printmaking, a process using printing plates that are incised, etched, or sandblasted before the surface is inked. Lines or areas that have been cut away do not print. The ink is transferred from the surface of the plate to the paper either by hand-rubbing or with a press.
Removable Storage Media
A storage device that can be removed and inserted into any similar playback device.
The application of color shading or shadows to a computer image to make it more realistic in appearance.
The use of images, text, or information stored in documents for purposes other than its original intent.
A term used to define image resolution in pixels per millimeter; e.g., Res 12 is 12 pixels per millimeter. Multiplying Res by 25.4 results in the equivalent resolution in dots per inch (dpi).
Changing the resolution of a bitmap without changing the file size.
The amount of detail in spatial or color variation that can be identified in an image. Refers to the number of smallest discernable dots or pixels.
The manual or digital process of removing imperfections or unwanted portions of an image.
RGB (Red, Green, Blue)
A color model composed of the primary additive colors of light. These colors can be mixed to obtain all other colors.
RIFF (Raster Image File Format)
A file format used to store grayscale images.
RIP (Raster Image Processor)
"Bridge" software that allows a computer to give specific instructions to a printer. Often includes add-on features such as color-calibration routines and various tools for a color-managed workflow.
RISC (Reduced Instruction Set Computing)
A microprocessor architecture that processes a small set of instructions rapidly. RISC is found in Power PC and other types of computer systems.
RLE (Run-Length Encoding)
A method of compressing image data that encodes the brightness or color values of adjacent pixels that have the same value with a single value for the brightness or color information and a run-length equal to the number of adjacent pixels that have this value.
ROM (Read-Only Memory)
A type of memory that can be read but not altered in any way.
The pattern created in a printed image when color halftone screens are placed at conventional screen angles.
A network interconnection device and associated software that links two networks.
A primary way in which analog information is digitized by measuring the analog information periodically.
The purity of a color; the amount of the gray component of a color. More saturated colors are more pure with a lesser gray component and less saturated colors contain more gray.
To enlarge or reduce an image by increasing or decreasing the number of scanned pixels or the sampling rate, relative to the number of samples per inch needed by the printer or other output device. See Interpolation. - see website
A process used to produce halftone dots.
Screen Printing (Screenprinting)
Stencil-based impact printing technology.
A sequence of commands that a computer executes at the touch of a button (a macro).
SCSI (Small Computer Systems Interface)
A standard for parallel interfaces that can transfer data up to 80 MBps and in which up to 7 peripheral devices can be attached to a single port.
SD Memory Card
The secure digital memory card about the size of a postage stamp used in digital cameras and portable computing devices to store personal data in a secure format.
SECAM (System Electronique Couleur Avec Memorie)
A standard for color television in parts of Europe and Asia with 625 line resolution.
The control computer on a local area network (LAN). The server controls software, access to printers, and other parts of the network.
SGML (Standard Generalized Markup Language)
The universal standard specifying formatting features for text documents to be displayed and transmitted over the Internet.
XML documents and HTML documents are applications of the SGML standard.
The darkest parts of an image.
Shadow Detail
Subtle features in the darker part of an image.
Shadow Point
The darkest tone printable in an image without being black. All tonal values below this threshold will print as black with no detail.
An image enhancement technique in which the contrast between specific pixels is enhanced.
Occurs when ink penetrates the paper substrate and is visible from the back; also termed "print-through."
A masking or image blocking that isolates an image from the background.
SLR (Single-Lens Reflex)
A form of small-format (35mm or 6cm) camera that has a reflecting mirror that retracts when the shutter is released. An SLR allows the photographer to view the image exactly as it will be framed in the photo.
Smart Media
The storage media used in some digital cameras and portable computer devices.
Soft Proof
Viewing a digital image with a monitor instead of generating a hard-copy proof. Can be done from a remote location via the
Spatial Resolution
The smallest feature of an image that can be detected as a fraction of the total image.
A device that measures light reflectance across the visible spectrum of light, from approximately 380-720 nm wavelengths. This very precise data can then be converted into densitometric or colormetric data. The spectrophotometer is the most useful measurement device because it can be used for density calibration
as well as ICC profiling.
The spatial arrangement of components of radiant energy in order of their wavelengths, wave number, or frequency. In this context, the full range of visible wavelengths of light energy radiation.
Specular Highlight
The small highlight area of an image that contains little to no detail.
SQL (Structured Query Language)
A widely used programming language for defining, modifying, and accessing information in relational databases. SQL allows queries to be made from other programs.
S-RAM (Static Random Access Memory)
A type of memory used in a cache that preserves information as long as power keeps the device running.
One of several standard RGB color working spaces. Best used for images on the Internet.
A tool that is used on a graphic input tablet as a drawing instrument, or as a mouse.
Scanning at a less-than-optimum sampling rate.
Subtractive (Reflective) Color
The color-mixing system associated with pigments, as opposed to pure light. Also, a color model that works by removing selected colors of light that are reflected off, or transmitted through them. The term refers to the CMYK color space used by conventional and digital printing devices to produce fullcolor printing. See CMY.
Subtractive Primaries
The three colors (Cyan, Magenta, and Yellow) that are used to create all other colors in color photographic printing.
S-VGA (Super Video Graphics Array)
A video standard that allows for resolution of up to 800 x 600 pixels.
SWOP (Standard Web Offset Printing)
The standards that define the color and dot gain characteristics of a web press.
Tales from the World of Photo Scanning
Premier blog for everything you need to know about photo, slide and negative scanning. digitally preserves your photo memories with worldwide service. Visit often for regular updates, tips and stories from our photo scanning, photo restoration and online digital imaging headquarters. Keep watching and our online and retail photo imaging services for regular updates.
A high-speed data transmission circuit with a transmission rate of 44.76 Mbps.
TCP/IP (Transmission Control Protocol/ Internet Protocol)
The standard for Internet communications that determines how packets of information are sent and addressed over the Internet. IP is packet addressing method and TCP checks, tracks, and corrects transmission errors.
Terminal emulator that allows a user to connect to a remote computer through the use of the Internet.
Terabyte (TB)
A measure of file size or memory equal to 1,024 gigabytes.
Thermal Inkjet Printer
Printer using inkjet print heads with a heat (thermal) system used to produce the ink drop.
Thermal Transfer Printer
A machine that digitally prints by transferring inks (resin- or wax-based) from a foil or ribbon onto media such as paper or vinyl.
A small version of a larger graphic image used for indexing databases of images or to preview a very large image.
TIFF or TIF (Tagged Image File Format)
A platform independent image file format specifically designed for bitmapped images.
The process of breaking down an image into sections for editing or printing purposes.
Tone Curves
A curve describing the relationship between the input values and output values for brightness or color that can be used to adjust the contrast of the image.
The mathematical conversion from one color space to another; i.e., RGB to CMYK.
A prepress technique that allows for slight variations in registration during the press run.
Trilinear Scanner
A scanning device that uses three linear array charge-coupled devices (CCDs) utilizing red, green, and blue filters to capture color scans in a single pass.
True Color Image
A digital color model that uses eight bits of each of the three additive colors (Red, Green and Blue), and can reproduce 256 shades of each. Each pixel has 24 bits assigned to it, representing 16.7 million colors. Eight bits - or one byte - is assigned to each of the red, green, and blue components of a pixel. Also known as 24-bit color.
TWAIN (Technology Without An Interesting Name)
The software interface that allows graphics software to capture bitmap images from a scanner or digital camera.
UCR (Under Color Removal)
The process of eliminating equal amounts of yellow, magenta, and cyan from the neutral shadow areas and replacing them with black ink in the black separation. Compare to GCR.
Ultraviolet (UV) Light
Radiant energy with wavelengths slightly shorter than the visible spectrum.
A multi-user, multitasking operating system written in the C language and designed for both mainframes and minicomputers.
To decompress a file.
To send a file to a networked host or to another machine.
UV Protective Glaze
An acrylic sheet used in framing art that has ultraviolet light inhibitors capable of filtering out 99 percent of UV rays (one of the causes of print fading).
UV Resistance
The resistance of something to change under UV light sources, including daylight.
Variable Data Printing
A digital printing application in which documents can be customized during the printing process using data from a database of images or text.
VCD (Video CD-ROM)
A full motion digital video format on CD-ROM using MPEG- 1 video compression and incorporating a program control bar with controls similar to those of a VCR.
Vector Image
An image represented by mathematically defined shapes, such as lines, polygons, text, and groups of objects as opposed to bitmaps of them.
VGA (Video Graphics Array)
A display standard providing 640 x 480 resolution with 16 colors.
Virtual Memory
A type of hard-drive space that mimics actual memory (RAM).
Virtual Reality
A computer-generated 3-D environment in which users interact with the environment and objects in it through the use of specialized input devices such as goggles, headphones, and gloves.
A malicious program designed to destroy data or halt operations on computer systems.
V-RAM (Video Random Access Memory)
A special type of RAM that can perform reads and writes at the same time, allowing it to send information to the monitor at the same time it receives new information from the video processor.
VRML (Virtual Reality Modeling Language)
A programming language that supports animation of virtual spaces on web pages.
See Wide Area Network.
A faint background image on a printed piece or included in digital files as a security feature (such as on printed currency r checks) or to denote a copyright of an image. An identifying mark or symbol imbedded in the substrate on which the art is made, usually referring to the maker of the substrate.
A sound file format used for storage and transmission of audio files denoted by the file extension .wav.
Web Press
A high-speed printing press that prints on both sides of a continuous roll of paper. Web presses are used for high-volume printing such as newspapers and magazines.
White Balance
The balancing of color components to create pure white when photographing or scanning a white object. A substitute for a color temperature setting.
Wide Area Network (WAN)
A network that covers a wide geographical area and usually operates at speeds lower than local area network (LAN) speeds.
Write once, read many. A storage device that can have data written to it once and read many times. The data cannot be overwritten.
XGA (Extended Graphics Array)
An IBM standard display mode providing 1,024 x 768 pixels of spatial resolution and 256 colors.
XML (Extensible Markup Language)
A subset of SGML whose objective is to enable SGML to be served, received, and processed on the Web just as HTML.
To compress a file.
Zip Disk
A removable storage device, approximately the size of a 3.5- inch disk that holds 100 or 250 MB of data.
Zip Drive
A peripheral device that reads and writes to the proprietary Zip Disk storage medium.
The magnification of one part of an image.

(copyright [DIMA] Photo Marketing Association, reprinted with permission, 2008)
Published for Tales from the World of Ph
oto Scanning -

Wednesday, January 13, 2010

How You Can Support Haiti Earthquake Refief

Send a $10 Donation by Texting ‘Haiti’ to 90999
Click here to go directly to The American Red Cross Web site to make a donation

You can make a donation by calling 1-800-REDCROSS or 1-800-257-7575 (Spanish) or click on the Donate Now button.

The American Red Cross is sending money, supplies and staff to Haiti to support relief efforts there after yesterday’s earthquake, which caused catastrophic damage and loss of life.

According to reports, as many as three million people may have been affected by the quake, which collapsed government buildings and caused major damage to hospitals in the area.

The Red Cross is contributing an initial $1 million from the International Response Fund to support the relief operation, and has opened its warehouse in Panama to provide tarps, mosquito nets and cooking sets for approximately 5,000 families.

In addition to Red Cross staff already in Haiti, six disaster management specialists are being deployed to the disaster zone to help coordinate relief efforts. At this time, the American Red Cross is only deploying volunteers specially trained to manage international emergency operations.
There has been an outpouring of support from the public. To help, people can make an unrestricted donation to the International Response Fund at or by calling 1-800-REDCROSS (1-800-733-2767). The public can also help by texting “Haiti” to 90999 to send a $10 donation to the Red Cross, through an effort backed by the U.S. State Department. Funds will go to support American Red Cross relief efforts in Haiti.

Debris and collapsed bridges are making access to many areas extremely difficult. Telephone service and electricity are out in many places. Haitian Red Cross staff worked throughout the night to rescue people still trapped in their homes and provide first aid. The priority remains to provide food, water, temporary shelter, medical services and emotional support.

The American Red Cross already had fifteen staff in Haiti providing ongoing HIV/AIDS prevention and disaster preparedness programs. All are reported to be safe and responding to the disaster.
To date, there have been no requests for blood products from the government of Haiti. However, some patients at an affected facility in Haiti have been moved to a Guantanamo Bay hospital, and the Armed Services Blood Program has asked both the Red Cross and Florida Blood Services for support for those patients. In addition, the American Red Cross will be sending a shipment of blood products to the United Nations Mission in Haiti.

While communication with those in Haiti is still difficult, people should contact the U.S. Department of State, Office of Overseas Citizens Services at 1-888-407-4747 if trying to reach a U.S. citizen living or traveling in Haiti. If trying to reach a Haitian citizen, callers should continue to call or contact other family members who live nearby.

While donations are coming in for Haiti relief, the initial American Red Cross response is made possible in part by contributions from members of the Red Cross Annual Disaster Giving Program (ADGP). The following partners designate a portion of their ADGP commitment to the International Response Fund: American Express, John Deere Foundation, Kimberly-Clark Corporation, Morgan Stanley and State Street Foundation.

Tuesday, January 12, 2010

Kodak K-Zone: Current and Future Social Networking Trends

K-Zone Highlight of show #5 from the Kodak booth at CES with Jeffrey Hayzlett and Jeff Pulver: What did we do before social networks? This panel will discuss current trends like Twitter, Facebook and YouTube and what well see in the next 15 years.

Behind the Scenes at the Kodak Booth During the 2010 Vegas Consumer Electronics Show

Learn more

Jonathan Ghent's Kodak Moments at the People's Choice Awards

Never mind the run of the mill questions about who designed their outfits and what fragrances they're wearing. Kodak is more interested in memorable moments, "the times of our lives" and what makes people smile. So as part of a multi-faceted brand integration that placed Kodak HD Pocket Video Cameras in the hands of the stars and promoted these award winning devices on national TV, I set out to capture the best responses to the question, "What's your favorite Kodak Moment?"

(From blog, click to read more)

Monday, January 11, 2010




Latest Photo Products from Leading Manufacturers and Live Seminars from World Class Photographers and Industry Experts this Highlight Special One-Day Event Whether photography is your passion, hobby, business, or you simply want to learn how to take better pictures, this is one event you can't miss!

The Southern California Photo Expo is a great opportunity for consumers of all ages to see and experience the latest digital cameras, imaging software, accessories, and services on the market today. Live demonstrations, free workshops, drawings, and giveaways are some of the highlights of the family-friendly one-day event.
See the latest technology and services available and gain expert advice about which products and solutions are best for them based on knowledge, expertise, and budget. In addition, the expo will present a special "Visual Living" area where leading experts will demonstrate effective ways to take great photos, software products that help improve your photos, use your camera phone and mobile devices, and proper ways to back-up and protect your valuable digital assets.

All admission prices include a welcome bag and access to all workshops and demonstrations.

– PMA – The Worldwide Community of Imaging Associations will host the first Southern California Photo Expo at the Anaheim Convention Center on Saturday, February 20th. Based on the theme "Discover, Create, Share," the photo expo will give consumers an opportunity to see the latest in digital imaging products from the world's leading manufacturers and learn new and creative ways to capture, to print, and to share their photographs. Live demonstrations, free workshops, drawings, and giveaways are some of the highlights of the one-day event, which will be open to the general public from 10:00 a.m. to 8:00 p.m. Whether photography is your passion, hobby, or you simply want to learn how to take better pictures, this is one event you can't afford to miss.

"Anaheim is an exciting community for PMA to launch its first North American consumer event,” says Ted Fox, executive director and CEO, PMA. "The Southern California Photo Expo will be a great opportunity for consumers of all ages to see and experience the latest digital cameras, imaging software, accessories, and services on the market today. In addition, our 'Visual Living' area will offer workshops and techniques presented by leading experts in the photographic industry to educate, and inspire consumers," Mr. Fox added.
Attendees of the Southern California Photo Expo will have an opportunity to meet with dozens of photographic product manufacturers to see the latest technology and services available and gain expert advice about which products and solutions are best for them based on knowledge, expertise, and budget. In addition, the expo will present a special "Visual Living" area where leading experts will demonstrate effective ways to take great photos, , software products that help improve your photos, use your camera phone and mobile devices, and proper ways to back-up and protect your valuable digital assets.

All admission prices include a welcome bag and access to all workshops and demonstrations.
Single Admission -- $10.00 Family Admission -- $25.00 Seniors (55 and older) -- $5.00 Children under 4 years -- Free

About Southern California Photo Expo Southern California Photo Expo, under the theme of "Discover, Create, Share,” is a one-day consumer photo show highlighting the many ways digital photos can be captured, printed and enjoyed. The family-friendly event includes seminars, demos and prize drawings, featuring some of Orange County’s leading businesses. The expo is produced by PMA – The Worldwide Community of Imaging Associations.

Tickets & Prices

All admission prices include a welcome bag and access to all workshops and demonstrations.

Prices: Single Admission (18 years and older) -- $15.00 Family Admission (2 adults and up to 4 kids) -- $25.00 Seniors (55 and older) -- $10.00 Children 17 & under -- Free (must be accompanied by paid adult)

Group Sales: Interested in bringing your photography or camera club? Student club? Do you have a scrapbooking group that would like to come together? Download the group ticket order form and order however many wristbands you'll need. It's a whole lot faster than everyone standing in line!

Sunday, January 10, 2010

New Retail Photo Experience Center at and its parent company, 30 Minute Photos Etc. have relaunched an updated Retail Photo Experience Center in Orange County, Calif. to showcase all the latest digital imaging and photo printing and photo gifting products.

This new, retail environment is enticing and very hand-on. It serves as a showcase and center of innovation for how and 30 Minute Photos Etc. creates new consumer expectations and helps distract from the economic troubles, by providing a fun and new way to involve the whole family with new, do-it-yourself hobby photo projects.

The Retail Photo Experience Center is powered by KODAK technology with an updated look at the photo business. It is fully do-it-yourself (DIY), interactive and a fun, new way to think about taking and sharing pictures. A large staff is also on hand to provide training and advice.

The Retail Photo Experience Center features in-store KODAK kiosk do-it-yourself service and is linked to a new KODAK APEX printer system. It is more powerful and economical; customer prices are much lower -the entire photo experience is better, more streamlined, neater and fun. The new Retail Photo Experience Center is designed to create word-of-mouth marketing buzz and enhance customer loyalty by engaging the customer.

It is all about making digital photography fun and easy to understand. Technology today makes that happen. Visitors instantly see more than 20 new products on the KODAK photo kiosks and a very inviting and relaxed place to work on their pictures. While they wait, more than 1,000 photos are scanned in about fifteen-minutes, then the magic begins. Guests at 30 Minute Photos Etc. and can then restore and enhance each picture, zoom, crop and change every pictures on the KODAK kiosks.

Photography has been redefined by integrating a new way to make photographic pictures and 100s of other custom photo products. It leverages proven KODAK technology to maximize the customer experience and is efficient and eco-friendly.

The new printing solutions are showcased at 30 Minute Photos Etc. and at their retail photo center in Irvine (Southern California).

Click here for directions and more info.

"The new Retail Experience Photo Center showcases an ongoing commitment by 30 Minute Photos Etc. and to deliver the best KODAK technology and new high-speed innovations to create an enjoyable and fun experience for consumers to do more with their pictures," said company president and CEO, Mitch Goldstone.

All products are instant and presented to the customer, all completed and ready for sharing within minutes. including instant KODAK Perfect Touch photo products, photo books, KODAK Picture Movie DVDs, prints from your camera phone, giant collage posters from your favorite snapshots and more.

Much more

As an environmentally friendly photo center, 30 Minute Photos Etc. and invites you to visit today. The new retail environment is energy efficient from the ground up - from modern air conditioning to energy efficient lighting and an array of eco-friendly solutions that helps protect the environment. There is no more chemistry or silver recovery processing units.

Bring lots of memory cards, shoeboxes of photo snapshots, a camera phone with saved pictures and your imagination. Then, get ready to have fun and revisit your favorite photo memories and make new ones.

Make Something KODAK.

To learn more, click here
Stop by so we can say hello.
Follow us on Twitter
Scan Photos, 35mm Slide and Negative Scanning, Photo Restoration, Digital Printing -