
Click here to listen to the entire "Get Content, Get Customers" audio conference session.
- On Conference Call now: Will Twitter highlights for all from teleseminar with Joe Pulizzi, Newt Barrett, Paul Gillin and Chris Brogan.
- Businesses need to create content that is valuable to customers. Job is to help customers. What is the key info core customers need
- Think like a publisher. Become an expert. Most customers are skeptical. If they trust you they will buy from you.
- Identify what customers need to know via "story telling." Most talk is about themselves vs. customer on social network marketing
- Begin: Traditional marketing doesn't work, now it's all about content marketing.
- Use Twitter to pay attention to what people are talking about. Think of new opportunities and services you can invent from Twitter comments
- Search.Twitter.com. Listen to what people are talking about. Hotels in Vegas are listening to Twitter to see what the "talk" is instantly.
- Listen and learn from Flicker group members. What are their interests? Float new ideas in minutes. Instant customer community networks
- *** If you're just following along, these are notes from live Teleseminar conference call with 2,000 business execs discussing marketing
- How to engage and get to know customers: Use "ultra-niche" marketing. Do your own research. Ask customers directly, ask what's important
- Create great content: use feedback. Publish your own magazine for your industry to key customers, not 20,000, but 200 key accounts
- Use social media to sell products and build trust with great information to help people. Who's your target? Competition is customer today
- Connect with your customers. Create great content!!! don't just push stuff out there. Best formula is be creative and listen, what's action?
- Be the media! Your business should be source for all media in your industry [that's what we're doing at ScanMyPhotos.com for imaging biz]
- "You are the media, you are the New York Times" You take message to the public without the gatekeepers. Make your own Enewspaper
- Content Marketing is about "trust," care about what customers want. "gatekeeper" is gone, you are the media now and it's instant
- Do you want "hits" or "orders"? Build relationships with customers. Content marketing is transformative. Must change company mindset
- Social Media: You are now in constant communication with your customers. Engage with customers, your competitors are racing ahead. Listen!
- Constantly adjust your marketing campaign and measure results beyond ROI. # of positive press mentions is a key measure.
- Measure marketing, keep it simple. What does data mean? What is the "call to action," How do you "create engagement with customer"
- *** If you're just following along, these are notes from live Teleseminar conference call with 2,000 business execs discussing marketing
- Mistake: It's all about the customer, not about you and your company. It's ALWAYS about the customer!
- Journalists are being laid off. Hire them to help and partner, they know how to tell story, create relationships
- Best part of social media: Listen to market place, leverage tools like Google Alerts, instant feedback. Turn to customers not internal staff
- Mistakes marketers make: Give up on content program. Want fast results. Don't send newsletter and expect instant results / trust
- Call your customers, what are their interests, challenges. Listen. Use Twitter Search and Google Alerts to create great content.
- It's all in the headline Have obvious benefit in a second. Don't be funny, cute, have catchy headline.
- Brevity. Make it small, short, brief. Think 140 characters on Twitter. Make it easy to read and share your message
- Best content marketing strategy: Look at major consumer magazines, see what they do to grab you, get your attention
- Recommend, book, community, content of others, rather than your own. Be the "filter" of great content in your niche. Ex Guy @ AllTop.com
- Make your content easy to get. Make it free. Builds trust. [ScanMyPhotos.com does it with free photo scanning for Twitter users].
- The New Influencers: A Marketer’s Guide to the New Social Media,” Paul Gillin introduces a host of new online tools to build business
- More insights from Joe and Newt .... GetContentGetCustomers.com. Check out this book for loads if ideas.
- Write about others on Twitter. You'll be seen as contributor. Help others and good things will happen. Share your "intangables"
- Go "ultra-niche" focus on very small area of interest to gain traction. How can you distribute, think of many channels to distribute content
- Test content: Type "PC" on Google and you'll see helpful tips, rather than product and company links. Always put out NEW content
- If your website content is weak, challenge to reach market. Google search won't link. Google is looking for "good" content.
- When was your last ad campaign that was the genesis of people buying tee-shirts displaying your slogan or campaign. Think outside the box!
- *** If you're just following along, these are notes from live Teleseminar conference call with 2,000 business execs discussing marketing
- Reach influencers. Reach bloggers, add email campaign. Get people excited with what you're doing, not forcing your ad message. Get word out
- Let others pitch your business. Make video series to train. Let bloggers sell your site. Create educational funny campaigns 2 build traffic.
- Add case studies to your website. Make it "real." Add contact strategy to your business. "Payoff = orders from new postings/blogs
- Check out this site for ideas: HomeMadeSimple.com, non-selling, just research for P&G. Social netorking tool in site. BeingGirl.com
- Explain all the positive outcomes, add content that customers seek. Shift and transform your business with storytelling. Make it easy to buy
- End.... Stay tuned for more live updates from other business and photo industry marketing sessions. Thanks to the presenters!!!!
More info, Twitter.com/ScanMyPhotos
Posted by Tales from the World of Photo Scanning, a blog by ScanMyPhotos.com