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Saturday, January 31, 2009

"O.C. firm to pay $10 for discarded Super Bowl 3-D glasses" (via OC Register)


Click here to read the Orange County Register article by Jan Norman

Excerpt:

An Orange County businessman is taking marketing advantage of one of the Super Bowl XLIII TV commercials that will be in 3-D.

The commercial is itself a marketing gimmick dreamed up by Intel and DreamWorks to promote the 3-D glasses for Super Bowl ad upcoming Monsters vs Aliens animated movie.

You can get the paper 3-D glasses at Pepsi displays for free at a lot of retailers. I got mine this morning at Wal-Mart. But after the commercial, don’t throw the 3D glasses away, says Mitch Goldstone, partner of ScanMyPhotos.com in Irvine, and one of the most creative small-business marketers around.

Just include the 3-D glasses with your photos for scanning and ScanMyPhotos will give you a $10 discount off its standard $64 service of scanning and making digital images of up to 1,000. Or if you’d rather, receive an extra DVD of your scanned pictures.

You have to mail your order before Feb. 15. Only one discount per customer. Some restrictions apply.

“This is also a story of instant Web 2.0 marketing,” Goldstone says. “The challenges were more of an entrepreneurial ‘Amazing Race’ to see how quickly we could gain traction from our independent and entirely unaffiliated promotion that coincides with the monstrously large interest in Sunday’s football game.”

To get the word out, ScanMyPhotos is using Twitter, and its blog Tales from the World of Photo Scanning. Goldstone says the 3-D glasses will be recycled as an
eco-friendly program to have it safely discarded.

After the Super Bowl, Your 3-D Glasses Are Worth Ten-Dollars at ScanMyPhotos.com


Irvine, CA (January 31, 2009) -- After the game on Sunday, don’t throw away those special 3-D glasses that were distributed nationwide for use during the telecast of the most-watched single TV program of the year in the United States.

In one of the more unusual promotional campaigns, a California retailer and ecommerce photo imaging company wants your 3-D glasses and will discount ten-dollars from your next photo scanning order. Just include the 3-D glasses with your photos for scanning. You will receive a ten-dollar discount for standard photo scanning of up to 1,000 photos (regularly $49.95), or receive an extra DVD of your scanned pictures when ordering the popular online prepaid box service.

ScanMyPhotos.com is requiring that you mail in your 3-D glasses with your photo scanning order prior to February 15, 2009. One pair of glasses per customer. Some restrictions apply.

According to company president and CEO, Mitch Goldstone, they have banks of live 24/7 tech support on hand to assist with any questions at ScanMyPhotos.com, or you can Twitter the company at
Twitter.com/ScanMyPhotos.

“This is also a story of instant Web 2.0 marketing. The challenges were more of an entrepreneurial ‘Amazing Race’ to see how quickly we could gain traction from our independent and entirely unaffiliated promotion that coincides with the monstrously large interest in Sunday’s football game. ScanMyPhotos.com is using Twitter, social network marketing, its nationally read blog “Tales from the World of Photo Scanning” [
Blog.ScanMyPhotos.com] and wire releases to quickly get the word out,” explained Goldstone.

American Paper Optics, LLC is the official manufacturer of the 3D glasses given away for Super Bowl viewers in what is being called one of the biggest media-advertising events in history. The glasses will be used to watch a 90 second sneak preview of the big screen animated feature “Monsters vs. Aliens” as well as a 3D SoBe Lifewater commercial. But don’t throw the glasses away afterwards; the glasses can also be used for viewing a 3D episode of NBC’s hit comedy “Chuck,” airing Monday, Feb. 2, 2009 (8-9pm E.T.). On Tuesday, send it to ScanMyPhotos.com with your photos. "This offer is entirely unrelated and not affiliated in any way with any other company or organization, it's just smart marketing," said Goldstone.

According to ScanMyPhotos.com, the 3-D glasses will be recycled as an eco-friendly program to have it safely discarded.


ScanMyPhotos.com, based in Irvine, CA has digitally preserved more than twelve million analog photos and regularly earns national media coverage for its creative marketing campaigns. The company is a division of 30 Minute Photos Etc., founded in 1990 by Mitch Goldstone and Carl Berman. They charge $49.95 to scan up to 1,000 photos, with same day service, and also provide a prepaid, fill-the-box scanning service to digitize about 1,800 pictures for $124.95 which includes free shipping and handling.


###

iLife '09: iPhoto '09 Organize Photos by Who’s in Them



iLife '09 is one of the best applications for organizing your photos after you have had those generations of analog photos digitized at ScanMyPhotos.com. It's a smart compliment to our service.



People are often your most important photo subjects. But it’s difficult to find every photo of Dad or the grandkids without combing through your entire library. That’s why iPhoto ’09 introduces Faces — a new feature that allows you to organize your photos based on who’s in them. iPhoto uses face detection to identify faces of people in your photos and face recognition to match faces that look like the same person. That makes it easy for you to add names to your photos. And it helps you find the people you’re looking for — even in the largest photo libraries.
Put a name to a face in just a couple of photos, and iPhoto suggests a set of possible matches you can confirm with a click. iPhoto then uses the information to sift through your library and find even more potential matches.


Once you’ve added names, click the Faces view to see a corkboard featuring a snapshot for each person you’ve named. Click any snapshot to see all the confirmed and suggested photos of that person. Skim the snapshot to preview more photos and assign a new one as the key photo. Flip the snapshot to add a person’s last name and Facebook ID.




Faces also lets you create people-based Smart Albums, which make it easy to stay up to date with pictures of family and friends. Drag one or more snapshots to the Source list, and iPhoto generates a Smart Album that automatically updates every time you name and confirm more photos of those people.


Click here to learn more and visit. Click here to watch the Apple iMovie guided tour.


Friday, January 30, 2009

Digital Conversion: Scan and Share Should Be Easy!

Watch this funny YouTube video about the challenges of converting your TV to digital.

Analog photo snapshots face a similar obstacle: how can you easily scan and share those generations of snapshots?

Just click here. Order your prepaid box and it is mailed out the same day. Then, you prepare your photos for scanning and mail back the entirely prepaid box with your photos - all shipping and handling is included for all locations throughout the U.S.

Your box is then carefully opened and prepared for scanning the same day at the ScanMyPhotos.com headquarters in California. All the extra services and products you choose, like albums and Photo Soap enhancements are also completed the same day.

Unlike the difficulty encountered by the woman in the below video, your new DVD data disc is mailed back with your photos. Place the DVD in your computer's DVD drive. Start it up and watch all those fun memories.

If you have any questions, ScanMyPhotos.com is standing by with our professionally staffed 24/7 Live Support help desk to help you.

Photo Ideas for Valentine's Day


Thursday, January 29, 2009

Attention Mom Bloggers: Free Orange County, Calif. Photo Expo on Feb 4th


If you blog for moms and love photography, join us for a one-on-one, interactive photo expo with personalised, hands on demos of all the new Kodak photo kiosk features in Irvine, California on Mon, Feb 2nd or Wed, Feb 4th.

Overview: Each accredited "mom blogger" will receive a $200.00 credit towards all in-store Kodak photo kiosk products, including DIY individual photo scanning, Kodak Picture Move DVDs, giant 24x36" photo collage enlargements, 5x7 folded photo greeting cards, photo enhanced and restored pictures and much more. Enjoy and learn about all the new Kodak photo products during this hands on event.


Each session lasts about one hour, but reservations are required and is limited to eight people per day.

To RSVP, please email
Goldstone@ScanMyPhotos.com and include your name, phone number and link to the blog that you edit or contribute to. Upon confirmation, we will share complete info and welcome you to the event on Feb 2nd or 4th.

More interactive and Kodak photo products to be introduced to Mom Bloggers on Feb 4th in Irvine, CA. This free Kodak kiosk demo and photo expo will be hosted at ScanMyPhotos.com [30 Minute Photos Etc.] in Irvine, CA, Wed. Feb 4 from 10 am - 2 pm. Complimentary lunch, prizes and free gifts will be provided. See ScanMyPhotos.com for directions.

Monday, January 26, 2009

ScanMyPhotos.com CEO Mitch Goldstone to Address Lyra Research Imaging Symposium on Jan 28


IRVINE, Calif., Jan 26, 2009 (BUSINESS WIRE) -- "Pictures are everything, we make yours last a lifetime and more," is what ScanMyPhotos.com has championed as a pioneer in super-fast and affordable photo scanning and digital imaging. "This slogan is the foundation for our 18 years of leadership in the photo imaging industry," said Mitch Goldstone, president and CEO of ScanMyPhotos.com.

Photo printing and protecting generations of analog images, along with today's digital pictures will be the central theme of Mr. Goldstone's panel discussion at the 2009 Lyra Imaging Symposium on January 26 - 28 at the Rancho Las Palmas Resort and Spa in Rancho Mirage, California.

The 12th annual symposium's varied presentations and panel discussions will examine the event's official theme, "Collaboration, Customization, and Innovation in the 'New' Imaging Industry."

The "Photo Printing" panel discussion on January 28th at 2:25 PM - 3:05 PM will be moderated by Steve Hoffenberg, Lyra's director of Consumer Imaging Research, and include Mr. Goldstone who will share his thoughts on:

1)Market developments
2) Marketing of photo printing
3) Experience with the new KODAK Picture Kiosk G4 and KODAK Adaptive Picture Exchange (APEX), an innovative modular and scalable dry lab solution

Lyra Research (
www.lyra.com), is hosting the symposium to bring attendees illuminating industry information and primary research results to help them examine how the imaging industry will change over the next five years. Attendees will receive comprehensive presentations by the imaging industry's leading players to identify opportunities for market growth and expansion.

Background: Mitch Goldstone, a well-known leader in the photo imaging industry, operates an international Ecommerce photo imaging company and retail photo center based in Irvine, Calif. ScanMyPhotos.com has digitally preserved more than 12 million pictures and is regularly profiled for its innovations and entrepreneurial creativity to help picture-takers save and share generations of photo memories. [See "In the News"] The ScanMyPhotos.com media coverage includes a profile in The New York Times by "Personal Tech" columnist, David Pogue. "Tales from the World of Photo Scanning" [blog.ScanMyPhotos.com] is the company's daily news, commentary and special discounts blog. Goldstone, a longtime member of PMA and IPI has addressed many photo industry conferences and the International Consumer Electronics Show.

Follow along at Twitter.com/ScanMyPhotos.

Saturday, January 24, 2009

Want To Know All About ScanMyPhotos.com? Follow Us On Twitter



Follow along on the social networking site, Twitter and read the latest brief news, tips and idea exchanges from ScanMyPhotos.com. Twitter.com/ScanMyPhotos

Or, for instant answers to questions, click here.

Visit us at ScanMyPhotos.com to learn more.

----------------------------------------------------------------------

50 Ideas on Using Twitter for Business
  • First Steps Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
  • Add a picture. ( Shel reminds us of this.) We want to see you.
  • Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
  • Point out interesting things in your space, not just about you.
  • Share links to neat things in your community. ( @wholefoods does this well).
  • Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
  • Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
  • Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
  • Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
  • Talk about non-business, too, like @astrout and @jstorerj from Mzinga.


    Ideas About WHAT to Tweet
  • Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
  • Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
  • When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
  • Ask questions. Twitter is GREAT for getting opinions.
  • Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
  • Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
  • When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
  • Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
  • Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. - Side note: I’ve gotta stop tooting my own horn).
  • Or, if you do, try to balance it out by promoting the heck out of others, too.

    Some Sanity For You
  • You don’t have to read every tweet.
  • You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
  • Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
  • Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
  • 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
  • If you tweet all day while your coworkers are busy, you’re going to hear about it.
  • If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
  • Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
  • If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
  • Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.


  • The Negatives People Will Throw At You
  • Twitter takes up time.
  • Twitter takes you away from other productive work.
  • Without a strategy, it’s just typing.
  • There are other ways to do this.
  • As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
  • Twitter is buggy and not enterprise-ready.
  • Twitter is just for technonerds.
  • Twitter’s only a few million people. (only)
  • Twitter doesn’t replace direct email marketing.
  • Twitter opens the company up to more criticism and griping. window.google_render_ad();



    Some Positives to Throw Back
  • Twitter helps one organize great, instant meetups (tweetups).
  • Twitter works swell as an opinion poll.
  • Twitter can help direct people’s attention to good things.
  • Twitter at events helps people build an instant “backchannel.”
  • Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
  • Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
  • Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
  • Twitter gives your critics a forum, but that means you can study them.
  • Twitter helps with business development, if your prospects are online (mine are).
  • Twitter can augment customer service. (but see above)

Source: From The Social Media 100 - a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. Get the entire series by subscribing to his blog, and subscribe to Chris' free newsletter here.

What Bloggers are Saying About Super-Fast and Affordable Photo Scanning

Click here to read more and see sample scans from Shimona

"ScanMyPhotos - So my special gift I ordered for my wife arrived and it is SO COOL! I had all of our old photos scanned (ones that were taken pre-digital camera). And ScanMyPhotos.com did the best job (seriously amazing customer service)! I shipped them thousands of photos and within days they had them all scanned and sent back to me with a book chronicling each picture. The best part is you can put the disk in your DVD player and watch it on TV as a slide show. That is fun when all the family gets together for the holidays so it was really a gift for us all!. Definitely worth
checking out."

Friday, January 23, 2009

Tips For Smart Social Media Marketing

The below content was shared with our ScanMyPhotos.com Twitter followers from a conference call with top executives in the social networking field. These are our comments and notes from today's session.

Click here to listen to the entire "Get Content, Get Customers" audio conference session.

  • On Conference Call now: Will Twitter highlights for all from teleseminar with Joe Pulizzi, Newt Barrett, Paul Gillin and Chris Brogan.
  • Businesses need to create content that is valuable to customers. Job is to help customers. What is the key info core customers need
  • Think like a publisher. Become an expert. Most customers are skeptical. If they trust you they will buy from you.
  • Identify what customers need to know via "story telling." Most talk is about themselves vs. customer on social network marketing
  • Begin: Traditional marketing doesn't work, now it's all about content marketing.
  • Use Twitter to pay attention to what people are talking about. Think of new opportunities and services you can invent from Twitter comments
  • Search.Twitter.com. Listen to what people are talking about. Hotels in Vegas are listening to Twitter to see what the "talk" is instantly.
  • Listen and learn from Flicker group members. What are their interests? Float new ideas in minutes. Instant customer community networks
  • *** If you're just following along, these are notes from live Teleseminar conference call with 2,000 business execs discussing marketing
  • How to engage and get to know customers: Use "ultra-niche" marketing. Do your own research. Ask customers directly, ask what's important
  • Create great content: use feedback. Publish your own magazine for your industry to key customers, not 20,000, but 200 key accounts
  • Use social media to sell products and build trust with great information to help people. Who's your target? Competition is customer today
  • Connect with your customers. Create great content!!! don't just push stuff out there. Best formula is be creative and listen, what's action?
  • Be the media! Your business should be source for all media in your industry [that's what we're doing at ScanMyPhotos.com for imaging biz]
  • "You are the media, you are the New York Times" You take message to the public without the gatekeepers. Make your own Enewspaper
  • Content Marketing is about "trust," care about what customers want. "gatekeeper" is gone, you are the media now and it's instant
  • Do you want "hits" or "orders"? Build relationships with customers. Content marketing is transformative. Must change company mindset
  • Social Media: You are now in constant communication with your customers. Engage with customers, your competitors are racing ahead. Listen!
  • Constantly adjust your marketing campaign and measure results beyond ROI. # of positive press mentions is a key measure.
  • Measure marketing, keep it simple. What does data mean? What is the "call to action," How do you "create engagement with customer"
  • *** If you're just following along, these are notes from live Teleseminar conference call with 2,000 business execs discussing marketing
  • Mistake: It's all about the customer, not about you and your company. It's ALWAYS about the customer!
  • Journalists are being laid off. Hire them to help and partner, they know how to tell story, create relationships
  • Best part of social media: Listen to market place, leverage tools like Google Alerts, instant feedback. Turn to customers not internal staff
  • Mistakes marketers make: Give up on content program. Want fast results. Don't send newsletter and expect instant results / trust
  • Call your customers, what are their interests, challenges. Listen. Use Twitter Search and Google Alerts to create great content.
  • It's all in the headline Have obvious benefit in a second. Don't be funny, cute, have catchy headline.
  • Brevity. Make it small, short, brief. Think 140 characters on Twitter. Make it easy to read and share your message
  • Best content marketing strategy: Look at major consumer magazines, see what they do to grab you, get your attention
  • Recommend, book, community, content of others, rather than your own. Be the "filter" of great content in your niche. Ex Guy @ AllTop.com
  • Make your content easy to get. Make it free. Builds trust. [ScanMyPhotos.com does it with free photo scanning for Twitter users].
  • The New Influencers: A Marketer’s Guide to the New Social Media,” Paul Gillin introduces a host of new online tools to build business
  • More insights from Joe and Newt .... GetContentGetCustomers.com. Check out this book for loads if ideas.
  • Write about others on Twitter. You'll be seen as contributor. Help others and good things will happen. Share your "intangables"
  • Go "ultra-niche" focus on very small area of interest to gain traction. How can you distribute, think of many channels to distribute content
  • Test content: Type "PC" on Google and you'll see helpful tips, rather than product and company links. Always put out NEW content
  • If your website content is weak, challenge to reach market. Google search won't link. Google is looking for "good" content.
  • When was your last ad campaign that was the genesis of people buying tee-shirts displaying your slogan or campaign. Think outside the box!
  • *** If you're just following along, these are notes from live Teleseminar conference call with 2,000 business execs discussing marketing
  • Reach influencers. Reach bloggers, add email campaign. Get people excited with what you're doing, not forcing your ad message. Get word out
  • Let others pitch your business. Make video series to train. Let bloggers sell your site. Create educational funny campaigns 2 build traffic.
  • Add case studies to your website. Make it "real." Add contact strategy to your business. "Payoff = orders from new postings/blogs
  • Check out this site for ideas: HomeMadeSimple.com, non-selling, just research for P&G. Social netorking tool in site. BeingGirl.com
  • Explain all the positive outcomes, add content that customers seek. Shift and transform your business with storytelling. Make it easy to buy
  • End.... Stay tuned for more live updates from other business and photo industry marketing sessions. Thanks to the presenters!!!!


More info, Twitter.com/ScanMyPhotos

Posted by Tales from the World of Photo Scanning, a blog by ScanMyPhotos.com

Thursday, January 22, 2009

How to Share Photos on Twitter: Once your pictures are scanned / digitized, share on TwitPic.com



TwitPic.com lets you share photos on Twitter. You can post pictures to TwitPic from your phone, or through the site itself.

Profile on TwitPic.com from the Intl Photo Marketing Association's Newsline:




The Jan. 15 crash of a U.S. Airways plane into the Hudson River off of Manhattan in New York made international news, and so did an image of the plane that brought down TwitPic, a feature on Twitter. Janis Krums, a Sarasota, Fla., resident aboard a nearby commuter ferry on the Hudson river, took a photo of the plane as it was being evacuated, reports CNET News. Krums posted the photo on TwitPic, which allows users of mobile phones to post pictures to Twitter, and the image received so much traffic it caused the website to temporarily shut down.

According to Noah Everett, the founder of TwitPic, after the photo of the plane was re-tweeted by a large number of people and then picked up by several news sites, the resulting traffic was too much for the site's servers, reports the article. Everett said that there had been about 7,000 views of the picture before the site went down, and that there were about 500 additional requests to view it every 15 or 20 seconds. Twitter, a new social media becoming an increasingly popular means of communication, allows users to send messages from sms, web, mobile web, instant message, or from third party applications to the site. The simple means of communication, based on answering the question "What are you doing?" has become an outlet for real-time news updates and business networking.

[source: PMA Newsline]

What a costly experience: Anatomy of online click advertising campaign


A personal story with a money-saving lesson

[right side animated banners are some of the designs we used in this failed $6,500 online ad campaign].

While our digital imaging retail and ecommerce company regular receives raves for our nearly 19-years of marketing creativity and entrepreneurial inventiveness, we don't always hit "home-runs." In this case, according to company president and CEO, Mitch Goldstone, "it was a complete failure."

A lesson to others in the photo imaging industry, be cautious of investing your advertising dollars in those pay-per-click and impression campaigns, from Google Adwords to highly targeted campaigns directly to your customer base.
In December, ScanMyPhotos.com invested $6,500 in an online ad campaign with Photo.net. According to the Photo.net website, they are an "online community with hundreds of thousands of active members and many more casual viewers visiting daily."

These are the results, in our own words on the final email exchanges. There were several earlier ones which provided updates that the campaign was generating nearly no clicks and no conversions:

From: D.S. for Photo.Net

Hi Mitch,

I hope this e-mail finds you doing well. I wanted to run the latest numbers for ScanMyPhotos.com.

The sponsorship of the Photo.net newsletter generated 627 clicks

Run of site throughout our premiums (DavesGarden, Craftster and Photo.net) generated 1,327 clicks.

A total of 1,954 clicks

Of those 1,954 clicks, how did the campaign work on your end?

Should you have any questions, feel free to let me know.



-------------------------------------------------------


From: Mitch Goldstone

Hi [D.S.] – Thank you for your follow-up. Unless you can think of something else that can make me happy, I unfortunately have to share with you that this entire Photo.net and related newsletter and alternative banner ad campaigns were a complete waste.

Sadly, we did not receive a single conversion [order]. We monitored every visit to the site and have software that analyses each transaction Those analytics reveal what our order desk confirmed. No orders generated through this failed campaign. Fortunately, our other marketing campaigns are yielding strong returns.

For paying so many dollars [in your pay-per-impression campaign and newsletter sponsorship to more than 500,000 opt-in subscribers], which in most cases resulted in visits of less than 5-seconds, this was a complete wasted investment. It didn’t meet my objective in any fashion.

As an 18+ year leader in the photo imaging industry and pioneer of very creative marketing campaigns, for me, the results were a dud [our ads even ran in unrelated hobby and gardening categories on your site with the same results]. I do need to share this with my fellow entrepreneurs around the nation; we regularly share feedback on these issues.

Please be reminded, my intention was to make this work and continue investing in Photo.net over the long term. And, you were gracious with so many extra impressions, but the result was entirely miserable. Can’t be any clearer than that. I hope my experience was an aberration and my feedback to others only a snapshot of the better results for others.

In inverse, here are some recent campaigns that did very well, just from this week.

Mitch

Fox Business News

CBS News

ABC World News Tonight (about ½ way into segment)

USA Today


-----------------------------------------------------------

From: D.S. for Photo.net

Hi Mitch,

I’m sorry to hear that the campaign didn’t work for you.

I wish you the best in ’09. It was good working with you.

Wednesday, January 21, 2009

100% Kodak-brand Products, All New Photo Experience: our redesigned online photo and photo gift service











Welcome to ShareMyPhotosNow.com

Redesigned, Lower prices, backed by our same-day service and more than 18-years as leaders in the photo imaging industry. ShareMyPhotosNow.com is a division of ScanMyPhotos.com and 30 Minute Photos Etc. Now that your old photos are digitized, have fun, share and make things with it to last a lifetime and more.
All New Photo Experience: Just for you, our redesigned ShareMyPhotosNow.com online photo and photo gift service is now ready to take your order. Any questions, use our free 24/7 Live Help support desk. PhotoCentral 3 is the exciting new, improved online service from ScanMyPhotos.com and ShareMyPhotosNow.com that lets you View, Edit, Share, Print and Archive your digital photos.

Benefits to you: PhotoCentral 3 features an all-new, tabbed interface that simplifies navigation and online ordering. Orders are ready in minutes at our Orange County, California retail photo center, or mailed back the same business day. The hundreds of unique products and features from our retail photo kiosks are now easy to load onto your computer. In minutes, you design super-easy photo books, 4x8 photo greeting cards, 5x7 folded cards and hundred of other innovative and extraordinary products to share and save your photo memories. And, even regular 4x6 Kodak quality pictures at just 15-cent each.
UPLOAD YOUR PHOTOS Upload your photos to our ShareMyPhotosNow.com site, create albums to order prints from or share with others. It's the quick and easy way to let others view your photos of family and friends or that special occasion, such as a wedding, vacation or birthday. Fast, easy, super affordable and fun!!!


PRINT YOUR PHOTOS Choose the photos you want to print, what size and quantity you want. Hit send and your order is sent to our Irvine, California headquarters for processing. All orders received by 2PM Pacific Time, Monday - Friday, will be printed the same day.Everyone loves to share their pictures. But not everyone is as careful with your prints as you are. You want to protect them for years to come. Don’t worry! Prints from ScanMyPhotos are coated with KODAK XTRALIFEtm lamination to be especially durable. Real KODAK pictures with XTRALIFEtm lamination are waterproof. Just wiped the water off — no damage to the quality of the picture. So fingerprints, smudges, liquids, and even mustard will wipe right off.

PHOTO PRODUCTS PHOTO BOOKS: Create custom Photo Books to tell your story in a fun way that is ideal for both presentation and preservation of your memories. You choose the page layout from many different templates, add text and edit your photos. Don't just show your photos, tell the story with them instead. Great for photos from weddings, vacations, parties or just for fun! Learn even more ways you can use photo books PHOTO GREETING CARDS: Photo greeting cards are a great way to share your photos. Custom cards for every occasion and holiday. Create the traditional one-sided 4x8 photo card or all new custom 5x7 folded cards with your photos and your custom text. Its like having your own greeting card company at your fingertips. Envelopes are included with every order and cards are as low as 59 cents per card.

EDIT YOUR PHOTOS Our new store lets you crop, zoom, pan, grayscale, and antique your online photos. You can even remove red-eye with one button click. You can undo any edits and even revert to the original photo at any time.The new interface features a new WYSIWYG (what you see is what you get) photo cropping tool that's part of the Print Order page. You can now crop your photos, in the aspect ratio of the print size just ordered, without leaving the Print Order page.


SHARE, TAG & BLOG YOUR PHOTOS You can share any album to a family member or friend with your customized message and even features an Address Book where you can define groups like My Friends, My Family, Baseball Mothers, etc… - you can share to everyone in any group with a single click.You can specify the caption, people, event, date, place, and even rate your online photos. We call this photo tagging. And you can search your albums and albums shared to you for matches to these tags. It will display the found photos in a custom view – you can even save this view to a new album. And share it! Album owners and their share recipients can add a running commentary to any photo in an album. We call them Yaks. And anytime a yak has been added to a photo, the owner and last yakker get notified by email. The recipient clicks a link in the email and gets sent directly to the yakked photo.



WINDOWS & MAC FRIENDLY The look, the feel, and the fun of the new ScanMyPhotos are identical on Macintosh and Windows computers using Internet Explorer, Firefox, Safari, or Google Chrome.

IPHOTO & PICASA PLUG-INS Download and install our all new iPhoto (Mac) or Picasa (PC) plug-in and you can export your photos from the two most popular photo organization programs directly to ScanMyPhotos. It's free and easy. Edit the photos your way, upload only the photos you want and have them printed, instantly.

More info at ShareMyPhotosNow.com

Tuesday, January 20, 2009

Inauguration Day Events at ScanMyPhotos.com

Click to view CBS News segment on ScanMyPhotos.com

Click to view ABC World News segment with footage at ScanMyPhotos.com

















"Swearing off work on Inauguration Day" (Via LA Times)





From the Los Angeles Times, Jan 20, "Swearing off work on Inauguration Day;" by reporter Nathan Olivarez-Giles.



Excerpt:


In Irvine, 30 Minute Photos Etc. is throwing an all-day party.

If Barack Obama is going to bring the country out of the worst economic downturn since the Great Depression, he'll have to wait until at least Wednesday.

The inauguration of the 44th U.S. president won't be a day of productivity for many businesses in Southern California and around the nation, but rather a day of celebration.


At [ScanMyPhotos.com] 30 Minute Photos Etc. in Irvine, owner Mitch Goldstone expects one of the least profitable days of business since the photo development shop opened in 1990 -- but that's OK with him.

"We're actually shutting down the business for the day and opening the storefront to a party," Goldstone said. "The only thing that will be developing any photos Inauguration Day is our Kodak kiosks."

The kiosks will be printing photos free today, he said, and food and photo-related prizes will be given away at the store as well.

Each employee of the photo shop will have the day off, he said, and thousands of dollars in profit will be lost.

"It's a day that isn't going to be very productive workwise," Goldstone said.

More than 150 people are expected to show up at the party, he said.

"We've been seeing the biggest response to the party on Twitter," Goldstone said. "But this is about getting people together to celebrate this historic event."



[source: Los Angeles Times, January 20, 2009]


More on the Inauguration Day Event



Expecting local and national TV media and print reporters to cover the Inauguration Day party hosted by ScanMyPhotos.com and 30 Minute Photos Etc. More than enough food, free gifts and surprises all day.

More info, click here.

Monday, January 19, 2009

ScanMyPhotos.com Featured On Fox Business News




Mitch Goldstone president and CEO of ScanMyPhotos.com did a live nationwide interview on Fox Business News



We will have a link to the news segment later today.



Follow along on our new Twitter page [Twitter.com/ScanMyPhotos]


Click here to watch the Fox Business News segment now.

Sunday, January 18, 2009

USA Today Just Wrote About ScanMyPhotos.com


In the Monday, January 19th edition of USA Today, a story by reporter Stephanie Armour profiles on how businesses are celebrating the Inauguration of President Barack Obama and it mentions ScanMyPhotos.com. Click here to learn more about the Inauguration Day party at ScanMyPhotos.com and sign on follow our Twitter at: Twitter.com/ScanMyPhotos.com


Excerpt:





Employers are bracing for a major slowdown as employees take time off work to scroll the Internet, watch TV news and otherwise participate in Inauguration Day events.
But because of the special historic significance of Barack Obama's swearing-in, some employers accept that Tuesday won't be business as usual.


How some workplaces will mark Tuesday:


ScanMyPhotos.com is closing down operations and hosting a party at its headquarters from 7 a.m. until 2 p.m. that will include prizes, surprises and an Inauguration Day-themed lunch. "We wanted it to be interactive for employees and local customers," says Mitch Goldstone, president and CEO of the Irvine, Calif.-based company. "This is almost going to be like a national holiday. We're closing down regular business so everyone can watch. We wanted to just have a big party. This is so much more important than productivity."


[source: USA Today]

Saturday, January 17, 2009

National Columnist Marni Jameson: "Resolve to organize those photos"

Nationally weekly syndicated columnist and author, Marni Jameson's recent column shares way to get rid of the clutter in your home. She provides several resolutions including this one:


Resolve to organize those photos. If your photo situation is like mine, I say we form a support group. I’ll start by confessing: I have a giant plastic tub with photos dumped in willy-nilly, more photos stuffed in a kitchen drawer, more on my computer, and others lurking on digital memory sticks that I can’t find. I haven’t put a photo in an album since my youngest was born 13 years ago. To be clear, I’m not resolving to stick my photos into some cleverly stenciled, calligraphy- captioned memory book. Let’s be real. I am resolving to scan all photos worth keeping onto my computer, and file them by year and occasion. Some services will do this for you, and I’m tempted. Scanmyphotos.com will scan 1,000 photos and put them on DVD for $49.95.

Read more, Sarasota, FL Herald Tribune (Sat, Jan 17th)


About the author: A journalist, author, syndicated columnist, national speaker and seminar leader, Marnell Jameson writes regularly for many major media outlets, including the Los Angeles Times, Woman’s Day, Family Circle, Child, Fit Pregnancy, Parents and Reader’s Digest. Her work ranges from serious reporting to humorous essays, and often focuses on women’s issues, health and psychology, family relationships and interior design. As a nationally syndicated columnist, Jameson writes “At Home with Marni Jameson,” a humorous and helpful home design reality column that appears in top newspapers across the country, including The Arizona Star, The Dallas Morning News, The Denver Post, The Calgary Herald, The Hartford Courant, The New Orleans Times-Picayune and The Philadelphia Inquirer. As a keynote speaker and seminar leader, Jameson speaks to businesses, schools and writers about writing better and getting published. A former university writing instructor and public relations agency president, Jameson created WRITE RIGHT a seminar series that has helped top public relations agencies and businesses take their writing ability from good to great.


Click here to buy Marni's new book: "The House Always Wins."

Wednesday, January 14, 2009

Legacy.com - Online Memorial Websites



Celebrate a Legacy



With a Legacy.com Memorial Website you will celebrate and honor the legacy of your loved one’s life and inspire family and friends to do the same. Share messages of support and remembrance while connecting with each other. Through shared personal tales and reflections, this lasting online memorial continues the life story of your loved one.



Visit Legacy.com

Take a tour of Legacy.com

[source: Legacy.com]

ScanMyPhotos.com wants to keep up with you on Twitter


With customers around the globe, and more than 18-years of photo industry experiences, ScanMyPhotos.com and 30 Minute Photos Etc. have loads of funny, emotional, off-the-wall photo business stories - every day. Because photo privacy is our specialty, we will only share thoughts and experiences that are not related to customers' private work and we won't name names.

Read our instant updates about the latest happenings and tales from the world of ScanMyPhotos.com on Twitter.

Sign on as one of our Twitter followers and save this Twitter link to your favorites to follow along.


About Twitter: Twitter is a unique approach to communication and networking based on the simple concept of status. What are you doing? What are your friends doing—right now? With Twitter, you may answer this question over SMS or the Web and the responses are shared between contacts.

Tuesday, January 13, 2009

ScanMyPhotos.com CEO, Mitch Goldstone to Address Lyra Research Imaging Symposium on January 28th



(January 13, 2009) Irvine, Calif. -- "Pictures are everything, we make yours last a lifetime and more," is what ScanMyPhotos.com has championed as a pioneer in super-fast and affordable photo scanning and digital imaging. “This slogan is the foundation for our 18-years of leadership in the photo imaging industry,” said Mitch Goldstone, president and CEO of ScanMyPhotos.com.

Photo printing and protecting generations of analog images, along with today's digital pictures will be the central theme of Mr. Goldstone's panel discussion at the 2009 Lyra Imaging Symposium on January 26 - 28 at the Rancho Las Palmas Resort and Spa in Rancho Mirage, California.

The 12th annual symposium's varied presentations and panel discussions will examine the event's official theme, "Collaboration, Customization, and Innovation in the 'New' Imaging Industry.

The "Photo Printing" panel discussion on January 28th at 2:25 PM – 3:05 PM will be moderated by Steve Hoffenberg, Lyra's director of Consumer Imaging Research. The panel discussion includes Kevin Frisch, Chief Marketer, Snapfish, Alexis Gerard, President, Future Image Inc., Mitch Goldstone, President & CEO, ScanMyPhotos.com, and Geoff Soord, Group Development Manager, Software Imaging.

Topics for discussion include:

  • Market developments

  • Marketing of photo printing

  • Experience with the new Kodak photo kiosks and Kodak Adaptive Picture Exchange (APEX), an innovative modular and scalable dry lab solution

Lyra Research, the digital imaging authority (www.lyra.com), is hosting the symposium to bring attendees two days of illuminating industry information and primary research results to help them examine how the imaging industry will change over the next five years. Attendees will receive comprehensive presentations by the imaging industry’s leading players to identify opportunities for market growth and expansion.

Background: Mitch Goldstone, a well-known leader in the photo imaging industry, operates an international Ecommerce photo imaging company and retail photo center based in Irvine, Calif. ScanMyPhotos.com and its parent company, 30 Minute Photos Etc., collectively have digitally preserved tens of millions of pictures since 1990 and is regularly profiled for its innovations and entrepreneurial creativity to help picture-takers save and share generations of photo memories. ScanMyPhotos.com media coverage includes a profile in The New York Times by "Personal Tech" columnist, David Pogue. “Tales from the World of Photo Scanning” [blog.ScanMyPhotos.com] is the company’s daily news, commentary and special discounts blog. Goldstone, a longtime member of PMA and IPI has addressed many photo industry conferences and the International Consumer Electronics Show.

Monday, January 12, 2009

Free Inauguration Day Party Hosted by 30 Minute Photos Etc. and ScanMyPhotos.com in Southern California


Click here to view the news on our planned Inauguration Day party that you are invited to. Hope to see you on Tuesday.
Click on invitation to enlarge and print out.

Sunday, January 11, 2009

Watch ScanMyPhotos.com on USA Today Tech TV "Live From CES"


Just returned from the International Consumer Electronics Show (CES) in Las Vegas - the world's largest consumer trade show. Lots of new gadgets and electronic toys that hopefully will help pump up consumer buying. On the first day of the show, ScanMyPhotos.com made it into Ben Spillman's front business-page CES preview article in The Las Vegas Review Journal - click here to read.

Excerpt:



Exhibitor Mitch Goldstone, president and CEO of ScanMyPhotos.com, says he's been to CES every year since 1998 and is well aware of the potential for traffic hassles."Oh man, what a mess," Goldstone said when first asked about traffic during the event.


Goldstone remembered attempting to drive from Mandalay Bay to The Venetian during a past CES. He said he spent an hour on Las Vegas Boulevard making the trek.


Since then, Goldstone says he avoids rental cars and cabs and sticks to the monorail or simply walks between venues. "It is a lot of fun, not just people-watching, but watching all the people fighting for taxis," he said.


But he said fighting crowds is better than having a slow show. He was also able to secure front row tickets to shows such as "O" and "Love" on Friday and Saturday nights just within the past few weeks.


Another foreboding sign, he recently landed a room at Encore for $159 per night -- an unheard of price for luxury accommodations during CES in recent years. With the economy in the tank and no signs of recovery on the horizon, Goldstone is worried the show could suffer long-term damage.

The advent of online social networking and communication services such as Twitter threaten to undermine the "show and tell" aspect that is a big part of the appeal of CES. Goldstone worries technology that enables people to experience the gadgetry of CES without the headaches could make it more difficult for the show to regain customers even after the economy recovers.



From the several interviews at CES profiling ScanMyPhotos.com and our super fast and affordable photo scanning services, was a tech radio interview that will be broadcast nationwide next week. Check back for a link to that program.

Among our favorite customer's is Jeff Graham was at the show, reporting for USA Today. ScanMyPhotos.com had previously scanned about 5,000 photos for Jeff and his wife, Ruth's photo memories during their visit to our Irvine, Calif. headquarters. I was surprised when seeing Jeff at the show, because he had his "USA Today" name badge dangling from his neck. Think of the swarming publicists who would give anything to get their client's products reviewed by Jeff? I mentioned the visibility of the name badge, and with an instant reflex, he hid reversed the name identification. Jeff invited us to go live on his USA Today "Live From CES" program.

Click here to watch

Or, to view, click here, then:
1) Click "On Demand"
2) Click "Live From CES, Friday, Jan 9th, 1:00 PM"
3) Fast forward until 1:30 PM
Scan Photos, 35mm Slide and Negative Scanning, Photo Restoration, Digital Printing - ScanMyPhotos.com