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Thursday, October 9, 2008

Lisa Walker, I3A President, to Be Featured Panelist on Topic of Consumer Photo Archiving at Digital Imaging '08, Oct. 16

WAKEFIELD, Mass., Oct 09, 2008 (BUSINESS WIRE) -- The International Imaging Industry Association (I3A, the leading global association for the imaging industry; http://www.i3a.org) announced today that the organization's President, Lisa Walker, is to be a featured panelist at next week's Digital Imaging '08 ( http://www.infotrends.com).

The InfoTrends event takes place October 15-16 in Burlingame, Calif. The panel, entitled "Just How Valuable Are Those Photos?," is scheduled for Thursday afternoon.

Walker's remarks will draw from I3A's comprehensive recent work in consumer digital photo preservation, including creation of the informative Web site
www.SaveMyMemories.org. She will outline the risks consumers face with their exponentially growing collections of stored image files, the options available to mitigate risk, and the opportunities and challenges for the imaging industry that arise from this issue.

"Photography has helped people capture and share their lives with others for more than 150 years, from printed photos and albums, to today's online sharing and social networking sites. The imaging industry must now support and nurture that unique and trusting relationship with consumers by creating solutions to address the challenge of dealing with the massive volume of their digital photo collections," said Walker. "I'm glad to have this opportunity to help our industry fulfill that trust and deliver benefits to both the industry and consumers in the process -- a win-win situation."

Walker will be joined on the panel by executives from Swiss Picture Bank, ScanMyPhotos.com, and Eye-Fi, Inc.

About the International Imaging Industry Association (I3A)

I3A's vision is to enable the use of imaging to simplify and enrich people's lives through visual experiences that connect generations, communities, information and services. I3A drives the global imaging industry towards this future by bringing members together to create standards and collaborate on initiatives that advance the industry and remove barriers to growth.
I3A is an ANSI-accredited Standards Developing Organization, serving as secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography, and as administrator for the USA Technical Advisory Group for this comm
ittee.
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SOURCE: I3A

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