MyHeritage, Tel Aviv, Israel, a popular family website, acquired family social network Kindo, London, United Kingdom. MyHeritage has more than 25 million members worldwide and is known for its technology that helps families research their history and stay connected, including Smart Matching and automatic photo tagging. The Kindo team's experience in social networking will help MyHeritage realize its vision to be the "Facebook for families." As part of this acquisition, MyHeritage will also establish new commercial operations in London.
"Adding the Kindo team to MyHeritage puts the company in an even stronger position to realize its vision of connecting families around the world," said Gilad Japhet, founder and CEO of MyHeritage. "The synergy of our innovative, sophisticated technology and Kindo's social networking and marketing expertise will further solidify our position as industry leader."
MyHeritage helps people around the world discover, connect, and communicate with their extended family network and research their family history.
The service is unique in its international reach, currently translated into 25 languages with more to follow. Its growth is based on an increasing desire of families to stay closely connected, learn more about each other, and share their photos. MyHeritage can be accessed through the website or by downloading free software. The London-based Kindo team will become an essential part of MyHeritage. Kindo's users can now get easy access to Myheritage's unique technology and will also benefit from MyHeritage's photo tagging technology, which automatically scans and identifies people in photos, making it easier for families to organize, search, and share their photos.
[source: PMA Newsline]