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Tuesday, August 12, 2008

Half of moms missed priceless childhood firsts, according to recent survey

A new survey from Eastman Kodak Co. of more than 1,000 American moms reveals the key family "memory keeper" often misses important photographs. Moms appear to care a great deal about preserving memories, yet a substantial 50 percent admit they've missed a prime family photo opportunity.

A closer look at the survey reveals one-third of these regretful moms have missed a child's "first" moment, such as first steps, first foods, and first day of school. Additionally, 20 percent of these moms report they've neglected to capture a family vacation memory. While 72 percent of moms say they've made a scrapbook with photos of their kids, many of these moms also say that they are lacking shots that are artistic, black and white, or underwater. Few moms are missing the usual "posed shots."

Why the missed moments? Of the moms that missed photo moments, 64 percent admitted to "rushing" and therefore forgot their cameras. Others opted to leave their expensive digital or film camera behind because they couldn't bear to carry another item or feared it might get damaged or stolen.

Eighty-five percent of moms have purchased single use cameras when they forgot their digital camera, experienced a dead battery or decided to protect their digital camera from the elements or theft. Another reason moms use single use cameras is for their kids: one-third of moms report that their child has either lost or damaged a digital camera. This data is based on the findings of a telephone survey conducted by Braun Research Inc. among 1,003 U.S. female adults age 18 or older during the period April 16-April 26. To qualify for the survey, female respondents had to be a mother of a child(ren) under 12 years of age. The total results reported are at the 95 percent confidence level with a margin of error of +/- 3 percent.

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